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Agency Marketplace/United Kingdom/Jones Knowles Ritchie
Jones Knowles Ritchie

Jones Knowles Ritchie

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Brand and packaging design agency for the world's leading FMCG brands

London, United KingdomEst. 1990(36yr)200–400www.jkrglobal.com
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Est. 1990·London, United Kingdom·200–400 people·English
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Contento. Editorial Assessment

Jones Knowles Ritchie is a London, United Kingdom-based agency specializing in packaging design, branding, logo design. They work primarily with retail, food & beverage, healthcare clients.

Written by Contento. editors. Not supplied by Jones Knowles Ritchie.

About Jones Knowles Ritchie

Jones Knowles Ritchie (JKR) is a global brand and packaging design agency founded in 1990 and headquartered in London, UK. They work with major consumer goods companies and FMCG brands to create distinctive packaging, visual identities, and brand systems. JKR has delivered brand and packaging design for Budweiser, Miller Lite, Kraft Heinz, Coca-Cola, and other globally recognised brands. With studios in London, New York, Singapore, and Shanghai, JKR serves global brand owners through a design-led, strategically grounded approach. They are part of the Clemenger Group.

Packaging DesignBrand DesignFMCGConsumer GoodsLogo DesignBrand Identity

Services

Packaging Design
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Marketplace

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50%
Branding30%
Logo Design20%

Industries Served

FMCG & Consumer GoodsFood & BeverageHealthcare & BeautyTechnologyFinancial Services

Portfolio

Coca-Cola: Brand Design Campaign

Beverages

Jones Knowles Ritchie partnered with Coca-Cola on brand design work for the world's most recognised beverage brand, applying their expertise in packaging design and brand identity.

KFC: Brand Identity and Campaign

Food & Beverage

JKR applied their signature brand design approach to KFC, one of the world's most recognised QSR brands, developing creative work that bridged global consistency with local relevance.

Uber: Brand Design and Identity

Technology/Transportation

Jones Knowles Ritchie worked with Uber on brand design projects, helping the global mobility platform express its identity with consistency and clarity across touchpoints.

Burger King – Global Rebranding

Food & Beverage

Global brand identity redesign for Burger King, the world's second-largest fast-food chain, creating a modernised visual identity that honours the brand's heritage while appealing to contemporary consumers.

Amazon – Brand Identity

Technology

Brand identity work for Amazon, supporting the company's evolution across its vast portfolio of products and services from e-commerce to cloud computing.

Budweiser – Brand Evolution

Food & Beverage

Brand evolution strategy for Budweiser, ensuring consistent and modern brand expression for the iconic American beer across global markets.

Frequently Asked Questions

What type of brands does JKR typically work with?

JKR primarily works with large FMCG and consumer goods companies — alcoholic beverages, soft drinks, food brands, and household products. Their client list includes AB InBev (Budweiser, Miller Lite), Kraft Heinz, and Coca-Cola. They tend to work on iconic and heritage brand refreshes rather than startup brand creation.

What services does Jones Knowles Ritchie offer?

Jones Knowles Ritchie offers Packaging Design, Branding, Logo Design. The agency serves clients across multiple industries with these core specializations.

Where is Jones Knowles Ritchie located?

Jones Knowles Ritchie is headquartered in London, United Kingdom. The agency serves clients locally and internationally.

Office Locations

London, United Kingdom

Headquarters

New York, United States

Singapore, Singapore

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Agency Details

Founded
1990
HQ
London, United Kingdom
Offices
New York, United States
Singapore, Singapore
Team size
200–400
Languages
English

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