AI Productivity

AI Video

AI Voice & Audio

AI Writing & Content

Affiliate & Partner Marketing

Analytics & BI

Analytics & CRO

A

Amplitude

San Francisco, CA, USA

Digital analytics platform for product intelligence

Amplitude is a leading digital analytics platform that helps product and growth teams understand user behaviour, build better products, and drive business outcomes through data-driven decisions.

Free planProduct AnalyticsBehavioural Analytics
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Chartbeat

New York, NY, USA

Real-time content analytics for digital publishers

Chartbeat is a real-time content analytics platform used by digital publishers and media companies to understand which stories are driving audience engagement, loyalty, and return visits.

Content AnalyticsPublishing
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FullStory

Atlanta, GA, USA

Digital experience intelligence platform

FullStory is a digital experience intelligence platform that captures complete user sessions and surfaces insights through AI-powered analysis of clicks, frustrations, and conversion paths.

Free planSession ReplayUX Analytics
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Google Analytics

Mountain View, CA, USA

Free web analytics platform by Google

Google Analytics is the world's most widely used web analytics platform, providing free insights into website traffic, user behaviour, conversion tracking, and marketing attribution.

Free planAnalyticsWeb Traffic
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H

Heap

San Francisco, CA, USA

Autocapture analytics for product and growth teams

Heap is a digital insights platform that automatically captures every user interaction β€” clicks, taps, and form submissions β€” giving product and growth teams retroactive analytics without manual tagging.

Free planProduct AnalyticsAutocapture
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H

Hotjar

St Julian's, Malta

Understand how users experience your website

Hotjar is a behaviour analytics tool that gives website owners insight through heatmaps, session recordings, surveys, and user interviews.

Free planAnalyticsCRO
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Lucky Orange

Overland Park, KS, USA

Conversion analytics with heatmaps and session recordings

Lucky Orange is a conversion rate optimisation tool offering heatmaps, session recordings, live chat, and visitor profiles to help websites understand what is stopping users from converting.

Free trialHeatmapsSession Recordings
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Mixpanel

San Francisco, CA, USA

Product analytics for user behaviour insights

Mixpanel is a product analytics platform used by product, growth, and marketing teams to understand how users interact with their products β€” tracking events, building funnels, and analysing retention.

Free planAnalyticsProduct Analytics
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Pendo

Raleigh, NC, USA

Product experience platform for software companies

Pendo is a product experience platform helping SaaS companies understand feature adoption, guide users with in-app messages and walkthroughs, and collect feedback to build better products.

Free planProduct AnalyticsUser Onboarding
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Automation & Integration

CMS & Content Platform

CRM & Marketing Automation

CRM & Sales

A

Apollo.io

San Francisco, CA, USA

B2B sales intelligence and engagement platform

Apollo.io is a sales intelligence and engagement platform with a database of over 275 million contacts, helping sales teams prospect, enrich data, and automate outbound sequences.

Free planSales IntelligenceProspecting
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Close

San Francisco, CA, USA

The CRM built for high-velocity sales teams

Close is a sales CRM built for inside sales teams, offering built-in calling, SMS, email, and pipeline management to help fast-moving teams close more deals without switching tools.

Free trialCRMInside Sales
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Copper

San Francisco, CA, USA

CRM built natively for Google Workspace

Copper is a CRM built natively inside Google Workspace, automatically capturing emails, meetings, and files from Gmail and Google Calendar to give sales teams a zero-data-entry relationship manager.

Free trialCRMGoogle Workspace
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Outreach

Seattle, WA, USA

Sales execution platform for revenue teams

Outreach is a sales execution platform that helps revenue teams manage outbound sequences, pipeline forecasting, call coaching, and deal intelligence in a single workflow.

Sales EngagementRevenue Intelligence
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Pipedrive

New York, NY, USA

Sales CRM designed by salespeople, for salespeople

Pipedrive is a sales-focused CRM platform that helps small and mid-sized sales teams manage pipelines, track communications, and close deals with a visual, activity-based selling approach.

Free trialCRMSales Pipeline
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Salesloft

Atlanta, GA, USA

Revenue workflow platform for sales teams

Salesloft is a revenue workflow platform that helps sales teams run outbound sequences, manage pipeline, coach reps with conversation intelligence, and forecast revenue from a single system.

Sales EngagementRevenue Workflow
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Z

Zoho CRM

Chennai, India

CRM software for every business size

Zoho CRM is a feature-rich cloud CRM platform serving over 250,000 businesses, offering sales automation, multichannel communication, AI-powered analytics, and extensive customisation at competitive pricing.

Free planCRMSales Automation
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Z

ZoomInfo

Vancouver, WA, USA

Go-to-market intelligence platform for B2B revenue teams

ZoomInfo is a leading B2B data platform providing company and contact intelligence to help sales, marketing, and recruiting teams identify and reach the right buyers at the right time.

B2B DataSales Intelligence
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CRO & Landing Pages

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Crazy Egg

Sunnyvale, CA, USA

Website heatmaps, recordings, and A/B testing

Crazy Egg is a website optimisation tool offering heatmaps, scroll maps, click reports, session recordings, and A/B testing to help teams improve conversions and user experience.

Free trialHeatmapsCRO
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Instapage

San Francisco, CA, USA

Post-click landing page platform for advertising teams

Instapage is a landing page platform designed for advertising teams, enabling them to build, personalise, and A/B test post-click experiences with AdMap visualisation and heatmaps.

Free trialLanding PagesPost-click Optimisation
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Leadpages

Minneapolis, MN, USA

Landing page builder for small businesses

Leadpages is a landing page and conversion toolkit for small businesses, enabling them to build high-converting pages, pop-ups, and alert bars without a developer or designer.

Free trialLanding PagesLead Generation
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O

Optimizely

New York, NY, USA

Digital experience platform with A/B testing and personalisation

Optimizely is a leading digital experience platform offering A/B testing, feature flagging, personalisation, and content management for enterprise teams running experimentation programmes.

A/B TestingExperimentation
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U

Unbounce

Vancouver, BC, Canada

Landing page builder and conversion optimisation

Unbounce is a landing page platform that helps marketers build, test, and optimise landing pages without needing a developer, with built-in AI optimisation.

Free trialLanding PagesCRO
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V

VWO

New Delhi, India

Conversion rate optimisation platform

VWO is a conversion rate optimisation platform offering A/B testing, multivariate testing, heatmaps, session recordings, and personalisation to help businesses grow revenue from existing traffic.

Free trialCROA/B Testing
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Content Marketing

Creator Tools

C

Circle

New York, NY, USA

Community platform for creators and brands

Circle is a community platform that helps creators, educators, and brands build and monetise engaged communities with spaces, courses, events, and live streams in one branded experience.

Free planCommunity PlatformCreator Economy
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K

Kajabi

Irvine, CA, USA

All-in-one platform to create and sell online courses

Kajabi is an all-in-one business platform for knowledge entrepreneurs, combining online courses, community, coaching, email marketing, and a website builder under one subscription.

Free trialOnline CoursesCreator Economy
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Podia

New York, NY, USA

Sell courses, memberships, and digital downloads

Podia is an all-in-one platform for creators to sell online courses, webinars, digital downloads, and memberships, with built-in email marketing and a community feature β€” with no transaction fees.

Free planOnline CoursesDigital Products
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Teachable

New York, NY, USA

Create and sell online courses and coaching

Teachable is an online learning platform that lets creators build, market, and sell courses, coaching programmes, and digital downloads with a customisable school and built-in payment processing.

Free planOnline CoursesCoaching
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Thinkific

Vancouver, BC, Canada

Online course platform for creators and businesses

Thinkific is an online course and community platform that helps creators and businesses build, market, and sell courses, memberships, and digital products with full control over the experience.

Free planOnline CoursesCommunity
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Customer Communication

Customer Data Platform

Customer Support

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Crisp

Nantes, France

Business messaging platform for startups and SMBs

Crisp is a business messaging platform that centralises chat, email, Instagram, WhatsApp, and more into a shared inbox, with a free plan and chatbot builder for startups and growing businesses.

Free planLive ChatShared Inbox
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F

Freshdesk

San Mateo, CA, USA

Cloud-based customer support and helpdesk software

Freshdesk is a cloud-based helpdesk platform by Freshworks, offering ticketing, live chat, AI-powered automation, and omnichannel support to help businesses deliver fast, consistent customer service.

Free planHelpdeskCustomer Support
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Front

San Francisco, CA, USA

Customer service platform for high-touch teams

Front is a customer service platform and shared inbox that brings email, SMS, social, and live chat together, giving teams the collaboration tools they need to deliver high-quality support at scale.

Free trialShared InboxCustomer Service
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Gorgias

San Francisco, CA, USA

E-commerce customer support helpdesk

Gorgias is a customer support helpdesk built exclusively for e-commerce, integrating with Shopify and other platforms to give agents instant access to order data and automate routine support tasks.

Free trialE-commerce SupportHelpdesk
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H

Help Scout

Boston, MA, USA

Customer support platform that feels human

Help Scout is a customer support platform built for teams who want to deliver personal, human-feeling support at scale β€” offering shared inbox, live chat, a knowledge base, and proactive messaging.

Free trialHelpdeskShared Inbox
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T

Tidio

San Francisco, CA, USA

Customer service platform with live chat and AI chatbots

Tidio is a customer service platform offering live chat, AI chatbots, and email marketing tools that help e-commerce stores and SMBs engage visitors and provide 24/7 automated support.

Free planLive ChatChatbot
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Design & Creative

Developer Tools

D

Datadog

New York, NY, USA

Monitoring and analytics for cloud-scale infrastructure

Datadog is a cloud monitoring and analytics platform that provides observability across infrastructure, applications, logs, and user experience for engineering and DevOps teams at any scale.

Free planMonitoringObservability
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G

GitHub

San Francisco, CA, USA

Platform where the world builds software

GitHub is the world's leading software development platform, hosting over 100 million repositories and providing version control, code review, CI/CD, and collaboration tools for developers and teams.

Free planVersion ControlGit
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L

Linear

San Francisco, CA, USA

Issue tracking and project management for software teams

Linear is a modern issue tracking and project management tool designed for software engineering teams, known for its fast interface, keyboard shortcuts, and opinionated workflows for shipping products.

Free planIssue TrackingProject Management
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Netlify

San Francisco, CA, USA

Deploy, manage, and scale modern web projects

Netlify is a web development platform offering continuous deployment, serverless functions, edge network hosting, and build tools for Jamstack and modern frontend web projects.

Free planDeploymentJamstack
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P

Postman

San Francisco, CA, USA

API platform for building and using APIs

Postman is the world's most popular API platform, used by millions of developers to design, test, document, and monitor APIs β€” with a collaborative workspace for teams building API-first products.

Free planAPI TestingAPI Development
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S

Sentry

San Francisco, CA, USA

Application monitoring and error tracking platform

Sentry is an open-source application monitoring platform that helps developers identify, triage, and fix software errors in real-time across web, mobile, and backend applications.

Free planError TrackingApplication Monitoring
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S

Supabase

San Francisco, CA, USA

Open-source Firebase alternative with Postgres

Supabase is an open-source backend-as-a-service platform built on PostgreSQL, offering a real-time database, authentication, storage, edge functions, and an auto-generated API for developers.

Free planBackendDatabase
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V

Vercel

San Francisco, CA, USA

Platform for frontend developers to deploy and scale

Vercel is a cloud platform for frontend developers that provides instant deployments, global edge network, and performance optimisation for web applications β€” built around the Next.js framework.

Free planDeploymentFrontend
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E-commerce

A

Attentive

New York, NY, USA

SMS and email marketing for e-commerce brands

Attentive is a conversational marketing platform built for e-commerce, helping brands grow SMS subscriber lists and drive revenue through personalised two-way text message marketing campaigns.

SMS MarketingE-commerce
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BigCommerce

Austin, TX, USA

Open SaaS e-commerce platform for growing brands

BigCommerce is an open SaaS e-commerce platform serving thousands of merchants worldwide, offering enterprise-grade features, flexible APIs, and multi-storefront capabilities without transaction fees.

Free trialE-commerceOnline Store
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G

Gumroad

San Francisco, CA, USA

Sell digital products directly to your audience

Gumroad is a simple e-commerce platform that lets creators sell digital products β€” ebooks, courses, software, music, and memberships β€” directly to their audience with minimal setup.

Free planDigital ProductsCreator Economy
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P

Postscript

Jackson, WY, USA

SMS marketing platform for Shopify brands

Postscript is an SMS marketing platform built for Shopify merchants, enabling e-commerce brands to grow subscriber lists and drive revenue through targeted, personalised text message campaigns.

Free trialSMS MarketingShopify
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S

Shopify

Ottawa, Ontario, Canada

E-commerce platform powering millions of businesses

Shopify is a publicly traded commerce platform (NYSE/TSX: SHOP) enabling merchants to sell online, in person, and across social channels and marketplaces. Founded in 2006 and headquartered in Ottawa, Canada, it has processed over $1 trillion in cumulative merchant sales and accounts for approximately 10% of U.S. e-commerce sales. The platform covers storefront creation, inventory management, payment processing via Shopify Payments, shipping logistics, and marketing tools.

Free trialE-commerceOnline Store
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Y

Yotpo

New York, NY, USA

E-commerce retention marketing platform

Yotpo is an e-commerce retention marketing platform offering reviews, loyalty programmes, referrals, and SMS marketing to help brands grow customer lifetime value and repeat purchases.

Free planReviewsLoyalty
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Email Marketing

B

Beehiiv

New York, NY, USA

Newsletter platform built for growth

Beehiiv is a newsletter platform built by former Morning Brew employees, offering publishing, monetisation, audience analytics, and referral programme features for independent newsletter creators.

Free planNewsletterCreator Economy
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B

Brevo

Paris, France

Email, SMS, and CRM platform for growing businesses

Brevo (formerly Sendinblue) is an all-in-one CRM and marketing platform offering email marketing, SMS campaigns, marketing automation, and transactional emails for businesses of all sizes.

Free planEmail MarketingSMS
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C

Campaign Monitor

Nashville, TN, USA

Email marketing software for digital marketers

Campaign Monitor is an email marketing platform known for its beautiful template builder and advanced list segmentation, helping digital marketers send targeted campaigns that drive results.

Free trialEmail MarketingTemplates
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C

Constant Contact

Waltham, MA, USA

Email marketing and online marketing for small businesses

Constant Contact is an email marketing platform designed for small businesses, offering email campaign creation, event management, social media posting, and basic marketing automation.

Free trialEmail MarketingSmall Business
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D

Drip

Minneapolis, MN, USA

Email marketing built for e-commerce revenue

Drip is an e-commerce-focused email and SMS marketing platform that helps online stores build automated revenue-generating workflows using deep e-commerce data integrations.

Free trialEmail MarketingE-commerce
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G

GetResponse

GdaΕ„sk, Poland

All-in-one email marketing and automation platform

GetResponse is a comprehensive email marketing and online marketing platform offering email campaigns, marketing automation, webinar hosting, landing pages, and an AI-powered email generator.

Free planEmail MarketingAutomation
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K

Kit (ConvertKit)

Boise, ID, USA

Email marketing for creators and online businesses

Kit (formerly ConvertKit) is an email marketing platform built for content creators, bloggers, and course builders β€” offering visual automation, subscriber tagging, and built-in tools to sell digital products.

Free planEmail MarketingCreator Economy
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K

Klaviyo

Boston, Massachusetts, USA

Email and SMS marketing for e-commerce growth

Klaviyo is a publicly traded marketing automation platform focused on B2C and e-commerce brands, combining email, SMS, push notifications, and WhatsApp messaging with a built-in customer data platform. Listed on the NYSE in 2023, it serves over 205,000 paying customers across 100+ countries, processes more than 2 billion daily events, and manages over 7 billion customer profiles.

Free planEmail MarketingSMS
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M

Mailchimp

Atlanta, Georgia, USA

Email marketing and automation for growing businesses

Mailchimp is an email marketing and marketing automation platform acquired by Intuit in 2021 and originally founded in Atlanta in 2001. It combines email campaigns, SMS marketing, landing pages, social media advertising, and AI-assisted campaign creation. The platform integrates with 300+ third-party services including Shopify, WooCommerce, Salesforce, and Zapier, and serves businesses of all sizes with a tiered free-to-paid model.

Free planEmail MarketingMarketing Automation
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M

MailerLite

Vilnius, Lithuania

Email marketing and automation for creators and SMBs

MailerLite is an affordable email marketing platform with a generous free plan, offering automation, landing pages, pop-up forms, and a website builder for small businesses and creators.

Free planEmail MarketingAutomation
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M

Moosend

London, UK

Email marketing automation platform for growing businesses

Moosend is an email marketing and automation platform offering drag-and-drop campaign creation, behavioural automation, landing pages, and subscription forms at accessible pricing for growing businesses.

Free planEmail MarketingAutomation
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Finance & Accounting

Finance & Payments

B

Brex

San Francisco, CA, USA

Financial stack for startups and enterprises

Brex is a financial platform offering corporate cards, expense management, business accounts, and travel booking for startups and enterprise teams, with AI-powered spend controls and accounting integrations.

Free planCorporate CardsExpense Management
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C

Chargebee

San Francisco, CA, USA

Subscription billing and revenue management platform

Chargebee is a subscription billing and revenue management platform that automates recurring billing, handles global tax compliance, and provides revenue analytics for SaaS and subscription businesses.

Free trialSubscription BillingRevenue Management
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P

Paddle

London, UK

Complete payments infrastructure for software businesses

Paddle is a payments infrastructure provider and Merchant of Record for software companies, handling global payments, tax compliance, fraud prevention, and subscription management in one platform.

PaymentsMerchant of Record
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S

Stripe

San Francisco, California, USA; Dublin, Ireland

Financial infrastructure for the internet

Stripe is a private financial infrastructure platform providing payment processing APIs, billing, invoicing, fraud prevention, and financial services to businesses of all sizes. Founded in 2010 by Patrick Collison and John Collison, it processes over $1.4 trillion in payments annually, operates in 50+ countries, supports 135+ currencies and payment methods, and serves over 5 million businesses globally.

PaymentsBilling
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Forms & Surveys

HR & People Management

B

BambooHR

Lindon, UT, USA

HR software for small and mid-sized businesses

BambooHR is an HR software platform designed for small and mid-sized businesses, covering employee records, onboarding, performance management, payroll, and time tracking in one system.

Free trialHR SoftwareHRIS
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C

Culture Amp

Melbourne, Australia

Employee experience platform for people-first companies

Culture Amp is an employee experience platform helping organisations run engagement surveys, collect feedback, manage performance, and use people analytics to improve culture and retention.

Free trialEmployee EngagementSurveys
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D

Deel

San Francisco, CA, USA

Global payroll and compliance for distributed teams

Deel is a global payroll and compliance platform that enables companies to hire and pay employees and contractors in 150+ countries, handling local tax compliance, contracts, and benefits.

Free planGlobal PayrollRemote Teams
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G

Gusto

San Francisco, CA, USA

Payroll, benefits, and HR for growing businesses

Gusto is a cloud-based payroll, benefits, and HR platform built for small businesses in the US, offering full-service payroll, automated tax filings, health benefits, and employee onboarding tools.

PayrollHR
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L

Lattice

San Francisco, CA, USA

People management platform for performance and growth

Lattice is a people management platform that helps organisations run performance reviews, set OKRs and goals, run engagement surveys, and manage compensation to build high-performing cultures.

Performance ManagementOKRs
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R

Rippling

San Francisco, CA, USA

HR, IT, and Finance platform for global companies

Rippling is a workforce management platform that unifies HR, payroll, IT, and finance in one system, enabling businesses to manage employees, contractors, and devices globally from a single dashboard.

HRPayroll
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Influencer Marketing

Marketing Automation

A

ActiveCampaign

Chicago, Illinois, USA

Customer experience automation platform

ActiveCampaign is a private marketing automation and CRM platform serving over 180,000 customers across 170+ countries. Founded in 2003 in Chicago, it offers email marketing, SMS, WhatsApp messaging, visual automation workflow builder, sales CRM, lead scoring, and landing pages. The platform integrates with over 1,000 apps and is used by small businesses through larger multi-location organizations.

Free trialMarketing AutomationEmail Marketing
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B

Braze

New York, NY, USA

Customer engagement platform for cross-channel messaging

Braze is a customer engagement platform that helps marketing teams deliver personalised, cross-channel messaging across email, push, SMS, in-app, and web β€” powered by real-time data and AI.

Customer EngagementPush Notifications
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C

Customer.io

Portland, OR, USA

Automated messaging platform for data-driven teams

Customer.io is a marketing automation platform for tech companies, enabling data-driven messaging across email, SMS, push, and in-app channels using event-based triggers and behavioural segmentation.

Free trialMarketing AutomationTransactional Email
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I

Iterable

San Francisco, CA, USA

Cross-channel marketing automation for growth teams

Iterable is a cross-channel marketing automation platform that enables growth marketing teams to create, optimise, and measure campaigns across email, SMS, push, in-app, and web channels.

Marketing AutomationCross-Channel
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PR & Media Relations

Productivity & Collaboration

A

Airtable

San Francisco, CA, USA

The platform to build next-gen business apps

Airtable is a low-code platform that combines the familiarity of a spreadsheet with the power of a database, allowing teams to build flexible apps, automate workflows, and manage data at scale.

Free planDatabaseNo-code
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C

Calendly

Atlanta, GA, USA

Scheduling automation for every team

Calendly is a scheduling automation platform that eliminates back-and-forth emails by letting prospects and clients book meetings based on real availability, with integrations for CRM and video conferencing.

Free planSchedulingMeeting Booking
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L

Loom

San Francisco, CA, USA

Async video messaging for teams

Loom lets you record and share video messages instantly, replacing unnecessary meetings with async communication for remote and hybrid teams.

Free planVideoAsync Communication
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M

Miro

San Francisco, CA, USA

Visual collaboration platform for distributed teams

Miro is an online collaborative whiteboard platform used by millions of teams for brainstorming, diagramming, agile planning, and product design β€” enabling real-time and async visual collaboration.

Free planWhiteboardCollaboration
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N

Notion

San Francisco, California, USA

Connected workspace for teams and individuals

Notion is a private all-in-one workspace application consolidating wikis, documents, project management databases, and AI tools into a single platform. Developed by Notion Labs, Inc. (incorporated 2013, first public version 2016), it serves individuals, teams, and enterprises. The platform integrates with Gmail, Slack, GitHub, HubSpot, and many other tools. Its last known valuation is approximately $10 billion.

Free planProductivityProject Management
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S

Slack

San Francisco, California, USA

Team messaging and collaboration platform

Slack is a team messaging and collaboration platform providing channel-based communication, file sharing, workflow automation, and integrations with over 2,600 business applications. Originally built as an internal tool at a gaming startup and publicly launched in 2014, it was acquired by Salesforce in 2021 for approximately $27.7 billion. It serves over 200,000 paying customers including 77 of the Fortune 100, with users in 150+ countries. Since the acquisition, AI features and Salesforce CRM integration have become central to the product roadmap.

Free planTeam MessagingCollaboration
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Project Management

A

Asana

San Francisco, California, USA

Manage your team's work, projects, and tasks online

Asana is a publicly traded work management platform (NYSE: ASAN) founded in 2008 by Dustin Moskovitz and Justin Rosenstein, former Facebook engineers. It serves 170,000+ organizations globally, including enterprise clients such as Accenture and Johnson & Johnson. The platform is built around the Asana Work Graph data model, which connects tasks, projects, goals, and people. Recent development focuses on agentic capabilities including AI Teammates, AI Studio, and Asana Dash.

Free planProject ManagementTask Tracking
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C

ClickUp

San Diego, CA, USA

One app to replace them all β€” productivity platform

ClickUp is an all-in-one productivity platform combining tasks, docs, goals, whiteboards, and dashboards for teams of all sizes β€” positioning itself as a replacement for multiple work tools.

Free planProject ManagementProductivity
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Monday.com

Tel Aviv, Israel

The Work OS for any team or workflow

Monday.com is a publicly traded work management platform (Nasdaq: MNDY) enabling teams to build custom workflows, manage projects, track CRM pipelines, run IT service operations, and coordinate cross-departmental work. Founded in 2012 as daPulse by Roy Mann and Eran Zinman and rebranded to monday.com in 2017, it serves over 250,000 customers in 200+ countries with approximately 3,200 employees. The platform reached $1 billion ARR in August 2024.

Free planProject ManagementWork OS
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Reputation & Reviews

Revenue Intelligence

SEO Software

A

Ahrefs

Singapore

SEO toolset for link building and keyword research

Ahrefs is a bootstrapped SaaS marketing platform headquartered in Singapore, built on proprietary web crawl data. It offers tools spanning keyword research, competitor analysis, rank tracking, content research, site auditing, and AI brand monitoring. With 147 team members across 27 countries and no external investors, it operates independently and also runs Yep, a privacy-focused search engine.

SEOBacklink Analysis
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C

Clearscope

San Francisco, CA, USA

Content optimization platform that ranks

Clearscope is a content optimization platform that uses AI to analyse search intent and provide keyword recommendations, helping writers create content that ranks in Google.

Content OptimizationSEO
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M

Mangools

Bratislava, Slovakia

Simple yet powerful SEO tools for everyone

Mangools is an affordable SEO toolset offering keyword research (KWFinder), SERP analysis, backlink tracking, rank tracking, and site profiling β€” popular for its intuitive interface and fair pricing.

Free trialSEOKeyword Research
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Moz

Seattle, Washington, USA

SEO software trusted by thousands of marketers

Moz is an SEO software company providing tools for keyword research, backlink analysis, rank tracking, and technical site auditing. It is the originator of Domain Authority (DA), a 1–100 score used industry-wide to estimate website ranking probability. Founded in Seattle in 2004, it was acquired by iContact (a Ziff Davis subsidiary) in June 2021 and operates as a private subsidiary. A separate product, Moz Local, manages business listings across 90+ directories.

Free trialSEODomain Authority
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S

SE Ranking

London, UK

All-in-one SEO software for agencies and businesses

SE Ranking is a comprehensive SEO platform covering rank tracking, website audit, backlink analysis, and keyword research β€” popular with agencies for its white-label reporting and competitive pricing.

Free trialSEORank Tracking
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S

Screaming Frog

Henley-on-Thames, UK

The world's leading website SEO crawler

Screaming Frog SEO Spider is a desktop application that crawls websites to audit technical SEO issues including broken links, duplicate content, redirect chains, and missing metadata.

Free planTechnical SEOWebsite Crawler
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S

Semrush

Boston, Massachusetts, USA

All-in-one SEO and digital marketing suite

Semrush is a marketing intelligence platform providing tools for SEO, keyword research, competitor analysis, rank tracking, backlink analysis, content optimization, and AI visibility monitoring across traditional and AI-native search surfaces. It serves over 28 million users ranging from freelancers to Fortune 500 enterprises. In April 2026, Adobe completed its all-cash acquisition of Semrush for approximately $1.9 billion.

Free trialSEOPPC
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S

SpyFu

Scottsdale, AZ, USA

Competitor keyword research and PPC intelligence

SpyFu is a competitive intelligence tool for SEO and PPC, showing marketers which keywords competitors rank for and bid on β€” including historical ad copy and organic ranking data.

Competitor ResearchSEO
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S

Surfer SEO

WrocΕ‚aw, Poland

AI-powered content optimization for higher rankings

Surfer SEO is a content intelligence tool that analyses top-ranking pages and provides data-driven guidelines for writing and optimising content to improve organic search rankings.

SEOContent Optimization
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Social Media Management

B

Brand24

WrocΕ‚aw, Poland

Social listening and media monitoring tool

Brand24 is a social listening and online monitoring tool that tracks mentions of your brand, competitors, and keywords across social media, news sites, blogs, forums, and podcasts in real-time.

Free trialSocial ListeningBrand Monitoring
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B

Buffer

San Francisco, CA, USA

Social media management made simple

Buffer is a social media management platform that helps brands build their audience and grow engagement through scheduling, analytics, and engagement tools.

Free planSocial MediaScheduling
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H

Hootsuite

Vancouver, BC, Canada

Social media management for enterprise teams

Hootsuite is a social media management platform that enables organisations to manage multiple social accounts, schedule posts, and measure ROI across all channels.

Free trialSocial MediaEnterprise
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L

Later

Vancouver, BC, Canada

Social media scheduling and link-in-bio for visual brands

Later is a visual social media planner and scheduler built for Instagram, TikTok, Pinterest, and other platforms, offering a link-in-bio tool (Linkin.bio) and visual content calendar.

Free planSocial MediaInstagram
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P

Planoly

Austin, TX, USA

Visual social media planning for Instagram and Pinterest

Planoly is a visual social media planner designed for Instagram and Pinterest, helping creators and brands plan a cohesive grid, schedule posts, and analyse performance.

Free planInstagramPinterest
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S

Sprout Social

Chicago, IL, USA

Social media management and analytics platform

Sprout Social is a comprehensive social media management platform providing publishing, engagement, analytics, and listening tools for brands and agencies.

Free trialSocial MediaAnalytics
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Video & Podcast

R

Riverside.fm

Tel Aviv, Israel

Remote recording studio for podcasts and video interviews

Riverside.fm is a remote recording platform that captures high-quality local audio and video from all participants separately, enabling podcast hosts and video interviewers to produce studio-quality content remotely.

Free planPodcast RecordingRemote Recording
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S

StreamYard

Miami, FL, USA

Professional live streaming and recording studio in the browser

StreamYard is a browser-based live streaming and recording studio that lets creators broadcast to multiple platforms simultaneously, invite guests, add branding, and engage with audiences in real-time.

Free planLive StreamingMulti-Streaming
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V

Vidyard

Kitchener, ON, Canada

Video platform for sales and marketing teams

Vidyard is a video platform built for sales and marketing, enabling teams to record personalised videos, share them via email, and track viewer engagement to accelerate deals and campaigns.

Free planVideo SalesVideo Marketing
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V

Vimeo

New York, NY, USA

Professional video hosting, creation, and sharing platform

Vimeo is a professional video hosting and creation platform used by businesses and creators worldwide to host, share, and analyse video content with privacy controls and a clean, ad-free player.

Free planVideo HostingVideo Marketing
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W

Wistia

Cambridge, MA, USA

Video hosting and marketing platform for businesses

Wistia is a video hosting and analytics platform designed for marketers, featuring customisable players, in-video email capture, heatmaps, and A/B testing to turn video into a marketing channel.

Free planVideo HostingVideo Marketing
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Website Builder & CMS

Related Resources

Explore agencies, pricing guides, and statistics related to the SaaS ecosystem.

SaaS Companies FAQs

What is a SaaS company?

A SaaS (Software as a Service) company delivers software applications over the internet on a subscription basis, rather than requiring installation on local devices. Users access the software through a web browser.

Which SaaS tools do marketing teams use most?

The most commonly used SaaS tools in marketing include HubSpot (CRM), Semrush (SEO), Mailchimp (email), Canva (design), Hootsuite (social media), and Google Analytics (web analytics).

What is the difference between SaaS and traditional software?

Traditional software is purchased outright and installed locally. SaaS is subscription-based, cloud-hosted, and accessible from any device with an internet connection, with automatic updates managed by the vendor.

How do I choose the right SaaS tool for my marketing team?

Evaluate tools based on your team size, budget, required integrations, specific use cases, and ease of onboarding. Most SaaS platforms offer free trials so you can test before committing.

Are SaaS tools suitable for small businesses?

Yes β€” many SaaS tools offer free or low-cost tiers suitable for small businesses. Tools like Mailchimp, Canva, and Buffer all have generous free plans that scale as your business grows.