Leadpages
CRO & Landing PagesLanding page builder for small businesses
About Leadpages
Leadpages is a landing page and conversion toolkit for small businesses, enabling them to build high-converting pages, pop-ups, and alert bars without a developer or designer.
Editorial Assessment
Leadpages is a landing page and lead generation platform founded by Clay Collins, Simon Payne, and Tracy Simmons, with a strong focus on small businesses, entrepreneurs, and coaches who need to build high-converting pages without technical expertise. The platform distinguishes itself by offering one of the most accessible pricing structures among dedicated landing page builders, starting at approximately $37 per month, making professional-grade conversion tools available to users who cannot afford enterprise alternatives. Leadpages provides a code-free drag-and-drop builder with a library of mobile-responsive templates organized by industry and conversion rate, enabling users to launch landing pages, pop-ups, and alert bars quickly. The platform includes a built-in conversion optimization toolkit featuring A/B split testing, real-time analytics, and Leadmeter, a proprietary tool that predicts a page's conversion potential before it goes live. Beyond landing pages, Leadpages enables users to build simple websites, host opt-in forms, and create sales checkout pages with integration to popular payment processors. The platform integrates with major email marketing services like Mailchimp, ConvertKit, and ActiveCampaign, as well as CRMs and webinar platforms. Leadpages also offers Leadboxes (pop-up opt-in forms) and Leadlinks (one-click sign-up links for email subscribers), which enhance its lead capture capabilities. A 14-day free trial makes it easy for prospective users to evaluate the platform before committing, and the platform's focus on simplicity ensures a shallow learning curve for non-technical users.
- Affordable pricing making professional landing pages accessible to small businesses
- Leadmeter proprietary tool that predicts conversion potential before publishing
- A/B split testing with real-time conversion analytics
- Leadboxes pop-up opt-in forms and Leadlinks one-click sign-ups
- Mobile-responsive templates organized by industry and historical conversion rate
- Less advanced than enterprise landing page tools for large-scale ad operations
- Fewer deep integrations compared to enterprise marketing stacks
- Limited built-in analytics compared to more sophisticated optimization platforms
- Website builder features are basic compared to dedicated website platforms
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Clay Collins
- Simon Payne
- Tracy Simmons
Products & Tools
A landing page and website builder designed for small businesses and entrepreneurs, featuring drag-and-drop editing, A/B testing, Leadmeter conversion scoring, and Leadboxes opt-in pop-ups. Enables lead capture without coding.
A suite of conversion-focused tools including Leadboxes (pop-up opt-in forms), alert bars, and Leadlinks (one-click sign-up links embedded in emails) that capture leads from existing website traffic and email lists.
Sources & Verification
- Leadpages Official WebsiteOfficial Website
- Leadpages PricingOfficial Pricing
Last reviewed September 2026
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