V

VWO

CRO & Landing Pages

Conversion rate optimisation platform

Founded 2009New Delhi, IndiacustomFrom Contact sales (free trial available); modular pricing per productFree TrialVerified · Sep 2026
Visit Website

About VWO

VWO is a conversion rate optimisation platform offering A/B testing, multivariate testing, heatmaps, session recordings, and personalisation to help businesses grow revenue from existing traffic.

Editorial Assessment

VWO (Visual Website Optimizer) is a modular enterprise experimentation and conversion optimization platform offering A/B testing, behavioral analytics, personalization, and feature flags across web, mobile, and server-side applications. Founded in 2010 by Sparsh Gupta in New Delhi, India, VWO (originally Wing), was one of the earliest visual A/B testing tools and has evolved into a broad enterprise experimentation suite competing with Optimizely and AB Tasty. VWO's modular product structure gives it flexibility: teams can purchase only the modules they need (Testing, Insights, Personalize, Deploy, Web Push) rather than a bundled platform. VWO Testing covers A/B, multivariate, and split URL testing with a visual editor and code-based variations. VWO Insights provides behavioral analytics including heatmaps, session recordings, form analytics, and funnel analysis. VWO Personalize enables audience-based personalization of website content. VWO Deploy is a feature flag and rollout management system for engineering teams. All pricing is contact-sales with no public rates, though a free trial is available. VWO's Indian headquarters and development team give it a cost structure that often results in lower pricing than Optimizely for equivalent feature sets. Its primary competitive advantage over newer alternatives is the integrated combination of analytics (session recordings, heatmaps) alongside testing — removing the need to separately purchase Hotjar alongside a testing tool.

Strengths
  • Integrated behavioral analytics (heatmaps, session recordings) alongside A/B testing — one platform
  • Modular pricing: purchase only Testing, Insights, Personalize, or Deploy as needed
  • VWO Insights funnel analysis and form analytics for diagnosing conversion drop-offs
  • VWO Deploy for feature flag management alongside experimentation in one vendor
  • Strong customer support with dedicated account managers at paid tiers
  • Often priced more competitively than Optimizely for equivalent enterprise feature sets
  • Extensive testing capabilities: A/B, multivariate, split URL, mobile app, server-side
Limitations
  • No public pricing — all plans require sales contact
  • UI and UX less polished than newer challengers like Convert Experiences
  • Session recording storage limited and can be costly to extend
  • Learning curve for setting up complex personalization campaigns
  • Less developer-focused than LaunchDarkly for pure feature flag use cases

Best For

Enterprise CRO teams that want integrated testing and behavioral analytics in one platform E-commerce and media companies doing continuous conversion optimization Teams that need the combined value of Hotjar + an A/B testing tool without two vendors Organizations wanting modular pricing to start with one product and expand

Not Ideal For

Small businesses where the free trial converts to an enterprise sales processPure feature flag use cases where LaunchDarkly or Unleash are more focusedTeams that need transparent pricing without a sales call

Key Features

A/B, multivariate, and split URL testingHeatmaps and session recordings (Insights)Form analytics and funnel analysisPersonalization engine (Personalize)Feature flags and rollouts (Deploy)Mobile app testingServer-side and API testing

Who It's For

Enterprise CRO and growth teamsE-commerce and media conversion specialistsProduct managers running continuous experimentationUX researchers needing combined analytics and testing

Integrations

Google AnalyticsSalesforceHubSpotMixpanelSegment

Platforms

web api

Founders

  • Sparsh Gupta

Products & Tools

VWO TestingCRO / A/B Testing
Visit

Enterprise A/B, multivariate, and split URL testing platform with visual editor and server-side testing.

custom · Free trialFrom Contact sales (free trial available)
A/B testingMultivariate testingVisual editorServer-side testingStatistical significance
VWO InsightsBehavioral Analytics
Visit

Behavioral analytics suite with heatmaps, session recordings, form analytics, and funnel analysis.

custom · Free trialFrom Contact sales
HeatmapsSession recordingsForm analyticsFunnel analysisClick maps

Sources & Verification

Last reviewed September 2026

Alternatives to VWO

O

Optimizely

Digital experience platform with A/B testing and personalisation

C

Crazy Egg

Website heatmaps, recordings, and A/B testing

View all VWO alternatives

Related Companies

I

Instapage

Post-click landing page platform for advertising teams

U

Unbounce

Landing page builder and conversion optimisation

L

Leadpages

Landing page builder for small businesses

H

Hotjar

Understand how users experience your website

Tags

CROA/B TestingHeatmapsPersonalisation

Category

SaaS Companies

CRO & Landing Pages

Browse all companies →

Compare

See how VWO compares to other tools side by side.

Compare

Looking for agencies that work with VWO?

Browse verified agencies on Contento. that specialise in this platform.

Find Agencies

Official Website

vwo.com

Own This Company?

Claim this listing to manage your company profile on Contento.

Claim This Listing