Crazy Egg
CRO & Landing PagesWebsite heatmaps, recordings, and A/B testing
About Crazy Egg
Crazy Egg is a website optimisation tool offering heatmaps, scroll maps, click reports, session recordings, and A/B testing to help teams improve conversions and user experience.
Editorial Assessment
Crazy Egg is a website optimization and behavioral analytics tool co-founded by Neil Patel and Hiten Shah, designed to help product and marketing teams understand how visitors interact with web pages through visual, intuitive reports. The platform's founding insight was simple and powerful: traditional web analytics tools show what is happening on a site (pageviews, bounce rates, conversions), but Crazy Egg shows where visitors click, how far they scroll, and what they engage with — turning behavioral data into actionable visual stories. The platform's core feature set centers on heatmaps (showing click density across a page), scroll maps (revealing how far visitors read before dropping off), confetti reports (breaking down click data by traffic source, device, or other segments), and session recordings (video replay of individual user visits). Crazy Egg also includes A/B testing functionality starting on mid-tier plans, enabling teams to test page variations without requiring a separate testing tool. Pricing is accessible and published, starting at $29/month for the Starter plan (5,000 tracked pageviews, 5 heatmap reports, 50 recordings), with higher-tier plans at $99 and $249/month unlocking larger pageview limits, more reports, and A/B testing. Importantly, Crazy Egg offers no annual billing discount — pricing is the same whether billed monthly or annually. The platform is consistently praised for being immediately useful — most users can install the tracking script and start reviewing heatmaps within twenty minutes. However, Crazy Egg is also consistently described as a tool teams 'outgrow' — its pageview limits, reporting depth, and qualitative analysis capabilities are narrower than competitors like Hotjar or FullStory, making it best suited for small-to-mid-sized teams focused on page-level optimization rather than complex user journey analysis across large enterprise sites.
- Extremely fast setup — heatmaps and recordings visible within minutes of installation
- Intuitive visual reports (heatmaps, scroll maps, confetti) accessible to non-technical users
- Includes A/B testing on mid-tier plans without needing a separate testing tool
- Published, affordable pricing starting at $29/month for small teams
- Strong signal-to-noise ratio for page-level optimization decisions
- Pageview limits and report quotas can be constraining for high-traffic sites
- Less depth in qualitative analysis and user journey mapping compared to FullStory or Hotjar
- No annual billing discount — pricing is the same monthly or annually
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Neil Patel
- Hiten Shah
Products & Tools
The core Crazy Egg behavioral analytics suite offering heatmaps, scroll maps, click tracking confetti reports, and session recordings that visualize how real visitors interact with web pages — available across all subscription tiers starting at $29/month.
Crazy Egg's built-in A/B testing feature allows teams to create and compare page variations directly within the platform, eliminating the need for a separate testing tool. Available on the $99/month and higher tiers, it connects behavioral heatmap data with conversion test results for a unified optimization workflow.
Sources & Verification
- Crazy Egg Official WebsiteOfficial Website
- Crazy Egg Pricing PlansOfficial Pricing
Last reviewed September 2026
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