Unbounce
CRO & Landing PagesLanding page builder and conversion optimisation
About Unbounce
Unbounce is a landing page platform that helps marketers build, test, and optimise landing pages without needing a developer, with built-in AI optimisation.
Editorial Assessment
Unbounce is a landing page builder and conversion optimization platform that lets marketers create, test, and optimize high-converting landing pages without developer help, powered by its AI-driven Smart Traffic routing. Founded in 2009 by Rick Perreault, Carter Gilchrist, Dragos Rus, and Jason Murphy in Vancouver, Canada, Unbounce was one of the first SaaS tools purpose-built for conversion rate optimization. The platform provides a drag-and-drop builder, 100+ templates, A/B testing, popups, sticky bars, and its distinctive Smart Traffic feature — an AI system that automatically routes each visitor to the variant most likely to convert them based on their attributes, without requiring the statistical sample sizes needed for traditional A/B tests. Smart Traffic typically activates after 50 visits and claims to deliver a 30% lift in conversions on average. Unbounce's three-plan structure covers Build ($74/month annual, 20K visitors), Experiment ($112/month annual, 30K visitors), and Optimize ($187/month annual, 50K visitors) — all with a 14-day free trial. The Build plan includes the core builder; Experiment adds A/B testing; Optimize adds Smart Traffic. Unbounce integrates with major marketing tools including HubSpot, Salesforce, Mailchimp, Zapier, and Google Analytics. The main limitation is that Unbounce is purely a landing page tool — it does not include email marketing, CRM, or broader funnel automation.
- Smart Traffic AI routes visitors to highest-converting variant without large sample sizes
- Drag-and-drop builder produces mobile-optimized pages without developer assistance
- 100+ professionally designed templates for different campaign types and industries
- Popups and sticky bars for capturing leads from existing website pages
- Dynamic Text Replacement for matching ad copy to landing page headlines
- Strong Google Ads and Facebook Ads integration for matching pages to campaign keywords
- 14-day free trial with full feature access
- No built-in email marketing or CRM — requires integrations for follow-up automation
- Visitor traffic limits per plan — heavy campaigns need to plan tier upgrades
- Smart Traffic minimum of 50 visits before AI optimization activates
- Page load speed on published pages can vary — requires performance audit for critical campaigns
- Limited flexibility for complex, multi-step form or calculation experiences
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Rick Perreault
- Carter Gilchrist
- Carl Schmidt
- Garrett Dimon
- Jason Murphy
Products & Tools
AI-powered landing page builder and optimization platform with Smart Traffic, A/B testing, popups, and sticky bars.
Sources & Verification
- Unbounce PricingOfficial Pricing
- Unbounce Smart TrafficOfficial Product Page
Last reviewed September 2026
Alternatives to Unbounce
View all Unbounce alternativesRelated Companies
Unbounce FAQs
What is Unbounce used for?
Unbounce is used to build and test dedicated landing pages for PPC campaigns, lead generation, and product launches — without requiring developer resources.
What is Smart Traffic?
Smart Traffic is Unbounce's AI feature that automatically routes visitors to the landing page variant most likely to convert for them, based on their attributes.
Tags
Looking for agencies that work with Unbounce?
Browse verified agencies on GoContento that specialise in this platform.
Find Agencies