Free Marketing Tools
6 free marketing tools for campaign tracking, content planning, persona building, and performance analysis. No signup required.
UTM Builder
FreeBuild campaign tracking URLs instantly
Generate UTM parameters for Google Analytics, track campaign performance across channels, and share clean links with your team.
Campaign ROI Calculator
FreeMeasure every marketing pound spent
Input your campaign spend, conversion rates, and average order value to calculate real ROI and break-even points.
Marketing Budget Calculator
FreeAllocate your budget across every channel
Enter your total budget and growth goals; get a recommended channel allocation across SEO, PPC, social, email, and content.
Customer Acquisition Cost Calculator
FreeKnow what each customer really costs
Input your marketing and sales spend to calculate blended CAC and compare it against customer lifetime value.
Customer Lifetime Value Calculator
FreeCalculate how much each customer is worth
Enter your average order value, purchase frequency, and customer lifespan to calculate CLV and understand acquisition budgets.
Break-Even Calculator
FreeFind your break-even point instantly
Enter your fixed costs, variable costs, and price to calculate your break-even point in units and revenue.
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Marketing Tools FAQs
What is a UTM builder and why do marketers use it?
A UTM builder generates tracking parameters you append to URLs. When users click those links, analytics platforms like Google Analytics capture campaign source, medium, and campaign name — giving you attribution data for every channel.
How does a headline analyzer work?
A headline analyzer scores your headline based on factors like word count, power words, emotional appeal, and sentiment. It predicts the likely click-through rate and suggests improvements to increase engagement.
What should a buyer persona include?
A solid buyer persona includes demographic information, job role, goals, pain points, preferred content channels, objections to purchase, and buying behaviour patterns.
How do I measure campaign ROI?
Campaign ROI is calculated as (Revenue from Campaign − Campaign Cost) ÷ Campaign Cost × 100. Our ROI calculator walks you through inputs including spend, conversion rate, and average order value.
Are these tools suitable for agencies?
Yes — all tools are designed for both in-house teams and agencies. Tools like the Content Calendar Generator and Campaign ROI Calculator are especially useful for client-facing work.