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Lucky Orange

Analytics & CRO

Conversion analytics with heatmaps and session recordings

Founded 2010Overland Park, KS, USAsubscriptionFrom $32/month (Build plan, billed annually; 3,500 sessions/month)Free Trial
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About Lucky Orange

Lucky Orange is a conversion rate optimisation tool offering heatmaps, session recordings, live chat, and visitor profiles to help websites understand what is stopping users from converting.

Editorial Assessment

Lucky Orange is a website behavior analytics tool that bundles session recordings, dynamic heatmaps, conversion funnels, form analytics, live chat, visitor chat, surveys, and announcements into a single subscription — a broader feature set for its price point than tools that charge separately for each capability. The Build plan ($32/month annual, 3,500 sessions/month) gives small e-commerce and marketing teams access to all features without purchasing separate tools for recordings, heatmaps, and chat. Discovery AI automatically analyzes recorded sessions to surface friction points and behavioral patterns. There is no permanent free plan, but a 7-day full-access trial requires no credit card. All plans include unlimited team members and allow additional websites at $5/site. Lucky Orange is positioned for small to mid-size businesses rather than large enterprises — higher tiers are necessary for high-traffic sites.

Strengths
  • Heatmaps, recordings, live chat, surveys, and funnels all included in one subscription
  • Discovery AI for automated session analysis and friction detection
  • Competitive pricing for combined CRO feature set vs. buying tools separately
  • 7-day full-access trial with no credit card required
  • Unlimited team members on all plans
  • Additional website tracking at $5/site add-on
Limitations
  • No permanent free tier
  • Session volume caps per tier — lower plans restrict high-traffic sites
  • Data storage limited to 60 days base (upgrades available at additional cost)
  • Less mature behavioral analytics ecosystem than Mixpanel or Amplitude for event-level depth
  • SSO and advanced security controls not available on lower tiers

Best For

Small and mid-size e-commerce stores wanting combined heatmaps, recordings, and live chat CRO teams needing multiple behavior analytics tools without separate subscriptions Marketing teams diagnosing landing page and checkout flow conversion issues

Not Ideal For

High-traffic sites exceeding 3,500 sessions/month needing lower-tier pricingTeams needing event-level product analytics or cohort retentionEnterprise organizations requiring SSO and advanced security controls

Key Features

Dynamic heatmaps (click, move, scroll)Session recordingsConversion funnel analysisForm analyticsLive chat and visitor chatSurveys and announcementsDiscovery AI for automated friction detectionUnlimited team members$5/site add-on for additional domains7-day full-access trial

Who It's For

Small and mid-size e-commerce businessesMarketing and CRO practitionersLanding page and conversion optimization teams

Integrations

ShopifyWooCommerceWordPressGoogle AnalyticsHubSpot

Platforms

web

Founders

  • Brian Gruber

Products & Tools

Lucky OrangeCRO / Behavior Analytics
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Website behavior analytics combining session recordings, heatmaps, conversion funnels, form analytics, live chat, and surveys in one subscription.

subscription · Free trialFrom $32/month (Build, annual)
Session recordingsDynamic heatmapsConversion funnelsForm analyticsLive chat

Sources & Verification

Alternatives to Lucky Orange

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FullStory

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Hotjar

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Crazy Egg

Website heatmaps, recordings, and A/B testing

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Related Companies

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Amplitude

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M

Mixpanel

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Chartbeat

Real-time content analytics for digital publishers

Tags

HeatmapsSession RecordingsCROLive Chat

Category

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Analytics & CRO

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Official Website

luckyorange.com

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