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Amplitude

Analytics & CRO

Digital analytics platform for product intelligence

Founded 2012San Francisco, CA, USAFreemium · Free planFrom $0/month (Free, 2M events); $49/month (Plus plan)
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About Amplitude

Amplitude is a leading digital analytics platform that helps product and growth teams understand user behaviour, build better products, and drive business outcomes through data-driven decisions.

Editorial Assessment

Amplitude is a product analytics and digital optimization platform combining behavioral analytics, session replay, A/B experimentation, feature flags, a customer data platform, and in-app guides in one integrated system. Its core differentiation is the integration depth between these capabilities: teams can move from a funnel drop-off in analytics directly into session replay for the same users, then run an experiment on the change, without switching tools or managing separate data pipelines. The Free plan is genuinely functional — 2 million events per month plus session replay, unlimited feature flags, web experimentation, and AI agents — with no credit card required. The Plus plan at $49/month is self-serve and scales through 70 million events. Growth and Enterprise are custom-priced and sales-led. A Startup Scholarship offers qualifying early-stage companies one free year of the Growth plan. Amplitude went public on Nasdaq in 2021 and operates as an independent company.

Strengths
  • Free plan includes 2M events/month, session replay, feature flags, experimentation, and AI agents
  • All core capabilities in one platform: analytics, session replay, A/B testing, flags, CDP, guides
  • Session replay shares identical user/session IDs with analytics — no separate instrumentation needed
  • Plus plan at $49/month consolidates what would otherwise require multiple separate tools
  • Startup Scholarship: 1 year of Growth plan free for qualifying startups
  • MCP support for AI analytics access
  • Unlimited seats on Free plan
Limitations
  • Growth and Enterprise pricing is custom and sales-led — no self-serve above $49/month
  • Event volume pricing scales quickly for high-traffic consumer applications
  • Migrating from point solutions requires re-instrumentation to Amplitude SDKs
  • Feature flag and experimentation functionality less mature than dedicated tools like LaunchDarkly for complex statistical requirements
  • Free plan capped at 2M events/month

Best For

B2B and B2C SaaS product teams tracking user behavior and feature adoption Early-stage startups needing functional product analytics without cost Product teams wanting to consolidate analytics, session replay, and experimentation in one vendor Growth teams running web experiments alongside product analytics

Not Ideal For

High-volume consumer apps generating hundreds of millions of events/month where cost becomes prohibitiveMarketing teams primarily focused on campaign attribution analyticsTeams needing advanced statistical experimentation frameworks beyond Amplitude's capabilities

Key Features

Behavioural analyticsA/B testingExperimentationCDPSession replayPredictive analytics

Who It's For

Product managersGrowth teamsData teamsSaaS companies

Integrations

SegmentMixpanelSalesforceBrazeSlack

Platforms

web ios android api

Founders

  • Spenser Skates
  • Curtis Liu
  • Jeffrey Wang

Products & Tools

Amplitude AnalyticsProduct Analytics
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Core product and web behavioral analytics with funnels, retention, cohort, and user journey analysis.

freemium · Free planFrom Free (2M events); $49/month (Plus)
Funnel analysisRetention cohortsUser journeyBehavioral segmentationAI agents
Amplitude ExperimentExperimentation / Feature Flags
Visit

Feature flagging and A/B experimentation platform with unlimited flags on Free plan and web experimentation.

freemium · Free planFrom Free (unlimited flags); Growth+ for advanced stats
A/B testingFeature flagsWeb experimentationStatistical analysis

Sources & Verification

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Amplitude FAQs

What is Amplitude used for?

Amplitude is used to understand how users behave in digital products — identifying which features drive retention, conversion, and revenue.

Is Amplitude free?

Amplitude has a free Starter plan for up to 1M events/month. Paid plans add experimentation, predictive analytics, and advanced features.

Tags

Product AnalyticsBehavioural AnalyticsGrowthData

Category

SaaS Companies

Analytics & CRO

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Official Website

amplitude.com

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