H

Heap

Analytics & CRO

Autocapture analytics for product and growth teams

Founded 2013San Francisco, CA, USAfreemium · Free planFrom Free (10,000 sessions/month); paid plans contact salesFree Trial
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About Heap

Heap is a digital insights platform that automatically captures every user interaction — clicks, taps, and form submissions — giving product and growth teams retroactive analytics without manual tagging.

Editorial Assessment

Heap automatically captures every user interaction on a website or mobile app — clicks, form submissions, page views, gestures — without requiring developers to instrument specific events in advance. This retroactive capture model means teams can define and analyze virtual events from historical data at any time, recovering analysis that would be impossible with tools requiring prior instrumentation like Mixpanel or Amplitude. Heap was acquired by Contentsquare in 2023 and now sits within a broader digital experience analytics suite that includes heatmaps, session replay, and journey analysis. The free tier supports 10,000 monthly sessions with 6 months of data history. Growth, Pro, and Premier plans are custom-priced and require sales engagement. Heap Connect enables raw event data sync to data warehouses including Snowflake, Redshift, and BigQuery.

Strengths
  • Retroactive event capture — all user interactions recorded automatically without prior setup
  • Define and analyze virtual events from historical data at any time
  • Free tier: 10,000 monthly sessions with 6-month data history
  • Contentsquare integration providing heatmaps, session replay, and journey analysis
  • Heap Connect for raw data warehouse sync (Snowflake, Redshift, BigQuery)
  • Sense AI for automated insight surfacing across captured data
Limitations
  • Growth, Pro, and Premier plans require sales engagement — no self-serve pricing beyond free
  • Retroactive capture increases data storage requirements significantly
  • Mobile SDK requires separate setup beyond the web snippet
  • Acquisition by Contentsquare introduces product roadmap integration uncertainty
  • Heap captures all interactions by default — privacy configuration requires deliberate exclusion rules

Best For

Product teams who want retroactive event analysis without prior instrumentation Early-stage products that have not yet established an event tracking plan Teams integrating qualitative and quantitative data via the Contentsquare suite

Not Ideal For

Teams needing granular real-time event streamingLarge enterprises requiring strict data governance where capturing all interactions is a compliance risk

Key Features

Automatic retroactive capture of all user interactionsVirtual event definition from historical data without re-instrumentationContentsquare integration for heatmaps and session replayHeap Connect: data warehouse sync (Snowflake, Redshift, BigQuery)Heap Activate: audience sync to marketing toolsSense AI for automated insight discoveryFree tier: 10,000 sessions/month, 6-month history

Who It's For

Product teams wanting retroactive analysis capabilityGrowth teams analyzing conversion and user behaviorTeams integrating with digital experience analytics suites

Integrations

SalesforceHubSpotSegmentAmplitudeSlack

Platforms

web ios android api

Founders

  • Matin Movassate
  • Dana Walton

Products & Tools

HeapProduct Analytics / Retroactive Capture
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Digital insights platform with automatic retroactive event capture and virtual event definition from historical data; part of the Contentsquare suite.

freemium · Free plan · Free trialFrom Free (10K sessions); paid contact sales
Retroactive event captureVirtual event definitionSense AIHeap Connect warehouse syncSession replay (via Contentsquare)

Sources & Verification

Alternatives to Heap

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FullStory

Digital experience intelligence platform

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Amplitude

Digital analytics platform for product intelligence

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Mixpanel

Product analytics for user behaviour insights

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Tags

Product AnalyticsAutocaptureUser BehaviourFunnel Analysis

Category

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Official Website

heap.io

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