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Mixpanel
Analytics & CROProduct analytics for user behaviour insights
Founded 2009San Francisco, CA, USAFreemium · Free plan
About Mixpanel
Mixpanel is a product analytics platform used by product, growth, and marketing teams to understand how users interact with their products — tracking events, building funnels, and analysing retention.
Key Features
Event trackingFunnel analysisCohort analysisRetention reportsA/B testingUser flows
Who It's For
Product teamsSaaS companiesMobile appsGrowth teams
Integrations
SegmentSalesforceHubSpotSlackAmplitude
Founders
- Suhail Doshi
- Tim Trefren
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Mixpanel FAQs
What is the difference between Mixpanel and Google Analytics?
Google Analytics focuses on web traffic and marketing attribution. Mixpanel focuses on user behaviour within a product — tracking events, funnels, and retention.
Is Mixpanel free?
Yes — Mixpanel has a free plan supporting up to 20M monthly events with full core analytics features.
Tags
AnalyticsProduct AnalyticsUser BehaviourFunnels
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