Hotjar
Analytics & CROUnderstand how users experience your website
About Hotjar
Hotjar is a behaviour analytics tool that gives website owners insight through heatmaps, session recordings, surveys, and user interviews.
Editorial Assessment
Hotjar was a behavioral analytics platform providing heatmaps, session recordings, on-site surveys, and user interview scheduling — tools for understanding qualitative user behavior to complement standard web analytics. It became widely adopted among UX designers and conversion rate optimization teams for its accessible pricing and the breadth of its feature set relative to cost. In July 2025, Hotjar was fully merged into Contentsquare following the parent company's 2021 acquisition. Prior to the merger, Hotjar sold three separate product subscriptions: Observe (heatmaps and session recordings), Ask (surveys), and Engage (user interviews). Post-merger, these are unified under Contentsquare's product structure with a Free, Growth, Pro, and Enterprise plan framework. Teams evaluating Hotjar-style functionality in 2026 will engage with the Contentsquare platform and pricing.
- Heatmaps showing click, move, and scroll patterns on specific pages
- Session recordings for qualitative UX diagnostics and friction identification
- On-site surveys and feedback widgets (Ask product)
- User interview recruitment and scheduling (Engage product)
- Free plan available (Observe product: 35 daily sessions)
- Previously offered one of the most accessible price-to-feature ratios for CRO tools
- Fully merged into Contentsquare in July 2025 — brand and pricing now unified under Contentsquare
- Previous product fragmentation (separate Observe/Ask/Engage subscriptions) added complexity and cost
- Not a full analytics platform — designed as a complement to Google Analytics or Mixpanel
- No funnel analytics, cohort retention, or behavioral event sequencing
- Post-merger positioning skews toward enterprise buyers
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- David Darmanin
- Marc von Brockdorff
- Peter Hol
- Johan van Mil
- Elie Kanaan
- Gor Minasyan
Products & Tools
Heatmaps and session recording tool showing where users click, move, and scroll on specific pages.
On-site survey and feedback widget for collecting user opinions and NPS at specific moments in the user journey.
User interview recruitment and scheduling tool for conducting moderated qualitative research sessions.
Sources & Verification
- Hotjar WebsiteOfficial Website
- Hotjar Pricing (Contentsquare)Official Pricing
Alternatives to Hotjar
Amplitude
Digital analytics platform for product intelligence
Mixpanel
Product analytics for user behaviour insights
Related Companies
Hotjar FAQs
What is Hotjar used for?
Hotjar is used to understand user behaviour on websites through heatmaps (where users click/scroll), session recordings, and on-site surveys — helping teams improve conversions.
Is Hotjar free?
Hotjar has a free Basic plan with up to 35 daily sessions recorded. Paid plans from $39/month unlock more sessions and advanced features.
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