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FullStory

Analytics & CRO

Digital experience intelligence platform

Founded 2014Atlanta, GA, USAfreemium · Free planFrom Free (30,000 sessions/month, 10 users); paid plans contact sales
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About FullStory

FullStory is a digital experience intelligence platform that captures complete user sessions and surfaces insights through AI-powered analysis of clicks, frustrations, and conversion paths.

Editorial Assessment

FullStory records and replays individual user sessions on websites and apps, capturing mouse movements, clicks, scrolls, and form interactions to let teams diagnose UX friction and unexpected user behaviors. Its key technical distinction is retroactive analysis: FullStory captures all session data automatically without prior event instrumentation, so teams can analyze behavior around incidents, unexpected feature usage, or support tickets without needing to have set up specific tracking in advance. This contrasts with tools like Mixpanel or Amplitude where missed instrumentation events cannot be recovered. The permanent free tier (30,000 sessions/month, 12-month retention, 10 users) requires no credit card, making it accessible for smaller products to evaluate without cost. Paid plans add product analytics, StoryAI for automated insight surfacing, and Mobile Analytics. Pricing for paid plans is not published — all require a demo.

Strengths
  • Retroactive session analysis without prior event instrumentation — captures everything automatically
  • Session search with DX Data queries to find sessions by specific user behaviors
  • Permanent free tier: 30,000 sessions/month, 12-month retention, 10 users, no credit card
  • StoryAI for automated anomaly detection and insight surfacing
  • Mobile Analytics add-on for iOS and Android session replay
  • Qualitative session replay combined with quantitative product analytics
Limitations
  • Paid plan pricing not published — all require demo and sales engagement
  • Privacy compliance requires careful configuration to avoid capturing sensitive form inputs by default
  • Mobile Analytics is a paid add-on, not included in standard plans
  • Analytics depth is lower than dedicated behavioral analytics tools for power users

Best For

UX and product teams diagnosing friction and unexpected user behavior Engineering teams debugging customer-reported issues with session replay context Growth teams needing qualitative context alongside conversion funnel metrics

Not Ideal For

Teams needing deep funnel analytics and cohort retention as the primary analytics use caseOrganizations in highly regulated environments without significant privacy configuration investmentTeams needing low-latency real-time event analytics dashboards

Key Features

Automatic retroactive session recording without event instrumentationSession replay with mouse movement, clicks, scroll, form interaction captureDX Data queries for finding sessions by specific behaviorsStoryAI for automated insight and anomaly detectionProduct analytics with funnels and metricsMobile Analytics for iOS and Android (add-on)Guides and Surveys for in-app onboarding (add-on)Free tier: 30K sessions/month, 12-month retention, 10 users

Who It's For

Product and UX teams diagnosing user experience problemsEngineering teams debugging production issuesGrowth and CRO teams measuring user behavior

Integrations

SegmentAmplitudeSalesforceZendeskSlackJira

Platforms

web ios android api

Founders

  • Scott Voigt
  • Bruce Johnson
  • David Holland
  • Joel Webber

Products & Tools

FullStorySession Replay / DX Analytics
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Digital experience intelligence platform with automatic retroactive session recording, product analytics, and AI-powered insight surfacing.

freemium · Free planFrom Free (30K sessions/month); paid contact sales
Retroactive session recordingDX Data queriesStoryAIProduct analyticsSession search

Sources & Verification

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Tags

Session ReplayUX AnalyticsDigital ExperienceHeatmaps

Category

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Official Website

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