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Google Analytics
Analytics & CROFree web analytics platform by Google
Founded 2005Mountain View, CA, USAFreemium · Free plan
About Google Analytics
Google Analytics is the world's most widely used web analytics platform, providing free insights into website traffic, user behaviour, conversion tracking, and marketing attribution.
Key Features
Traffic & audience reportsConversion tracking & goalsAcquisition channel reportingE-commerce analyticsReal-time reportingGoogle Ads integration
Who It's For
MarketersWebsite ownersE-commerce brandsAgenciesSMBsEnterprise
Integrations
Google AdsGoogle Search ConsoleGoogle Tag ManagerSalesforceHubSpotShopify
Alternatives to Google Analytics
Related Companies
Google Analytics FAQs
Is Google Analytics free?
Google Analytics 4 (GA4) is free for standard use. Google Analytics 360 is the enterprise version with SLA guarantees and advanced features, offered at significant cost.
What is the difference between GA4 and Universal Analytics?
GA4 is the current version using an event-based data model, replacing the old session-based Universal Analytics (UA). GA4 offers better cross-device tracking and privacy controls.
Tags
AnalyticsWeb TrafficConversion TrackingFree
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