Back to Google Analytics
Best Google Analytics Alternatives in 2026
Google Analytics is a free web analytics platform by google. Explore 3 top alternatives with feature breakdowns and pricing.
H
#1
Hotjar
Analytics & CRO
Understand how users experience your website
HeatmapsSession recordingsUser surveys & feedback
Freemium · Free planView Profile
M
#2
Mixpanel
Analytics & CRO
Product analytics for user behaviour insights
Event trackingFunnel analysisCohort analysis
Freemium · Free planView Profile
A
#3
Amplitude
Analytics & CRO
Digital analytics platform for product intelligence
Behavioural analyticsA/B testingExperimentation
Freemium · Free planView Profile
Need help choosing the right tool?
Browse our full directory of SaaS tools and marketing software to find the perfect fit for your team.