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Zapier

Automation & Integration

Automate your work across 7,000+ apps

Founded 2011Sunnyvale, CA, USA700+ employeesFreemium · Free planFrom $19.99/month (Professional, annual billing)Free Trial
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About Zapier

Zapier is the leading no-code automation platform that connects 7,000+ apps, allowing businesses to automate repetitive tasks and build workflows without writing code.

Editorial Assessment

Zapier occupies the dominant position in the no-code integration market, making it the default choice for businesses that need to connect apps without engineering resources. Its core strength is breadth: with 9,000+ integrations and 66,000+ triggers and actions, it covers more tools than any direct competitor. The trade-off is cost — at high task volumes, pricing escalates quickly, and more advanced data-transformation scenarios are less flexible than code-based or enterprise iPaaS platforms. Compared to Make (formerly Integromat), Zapier is easier to learn but generally more expensive and less powerful for complex branching logic. The free plan is limited to 100 tasks/month and two-step Zaps only.

Strengths
  • Largest integration library with 9,000+ apps
  • No-code ease of use and visual Zap editor
  • Built-in Tables and Forms products
  • AI Agents and Chatbot capabilities
  • Strong free tier for simple two-step workflows
  • 14-day trial of Professional with no payment information required
Limitations
  • Cost scales steeply with task volume
  • Free plan limited to 100 tasks/month and two-step Zaps
  • Less flexible than code-based tools for complex branching logic
  • Polling intervals up to 15 minutes on free and basic plans
  • No native database beyond Tables for complex data operations

Best For

Small business operations teams with repetitive cross-app workflows Marketers automating lead routing from forms to CRM Customer support teams connecting helpdesks to communication tools Solo founders building no-code workflows E-commerce businesses syncing orders and inventory HR teams automating onboarding sequences

Not Ideal For

High-volume data pipelines requiring millions of tasks affordablyTeams needing complex data transformation with low latencyOrganizations requiring on-premise deploymentScenarios requiring deep custom logic better served by enterprise iPaaS platforms

Key Features

App integrations (7,000+)Multi-step ZapsFilters & conditional logicZapier TablesZapier Interfaces

Who It's For

SMBsMarketing teamsOperations teamsNon-technical users

Integrations

HubSpotSalesforceGmailSlackNotionMailchimp

Platforms

web api

Founders

  • Wade Foster
  • Bryan Helmig
  • Mike Knoop

Products & Tools

Zapier Automation (Zaps)Workflow Automation / No-Code Integration
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The core automation product connecting apps through trigger-action workflows called Zaps, supporting multi-step automations, filters, paths, and AI-powered steps. Includes access to 9,000+ integrations.

freemium · Free plan · Free trialFrom $19.99/month (Professional, annual billing)
9,000+ app integrationsMulti-step Zaps with filters and pathsAI by Zapier stepsTables for structured dataChatbots

Sources & Verification

Alternatives to Zapier

M

Make

Visual automation platform for complex workflows

View all Zapier alternatives

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Notion

Connected workspace for teams and individuals

Zapier FAQs

What is Zapier used for?

Zapier automates tasks by connecting apps — for example, creating a HubSpot contact when someone fills a Typeform, or posting Slack alerts for new orders.

Is Zapier free?

A free plan allows 100 tasks/month with single-step Zaps. Paid plans unlock multi-step Zaps and higher task limits.

Tags

AutomationIntegrationNo-codeWorkflow

Category

SaaS Companies

Automation & Integration

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Official Website

zapier.com

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