SurveyMonkey
Forms & SurveysThe world's most popular online survey platform
About SurveyMonkey
SurveyMonkey is the world's most popular survey platform, used by millions of businesses to collect customer feedback, conduct market research, and measure employee satisfaction.
Editorial Assessment
SurveyMonkey (operating under the parent company Momentive) is the most widely recognized online survey platform globally — used by individuals, businesses, and researchers to create, distribute, and analyze surveys across customer feedback, employee engagement, market research, and NPS programs. Founded in 1999 by Ryan Finley in Portland, Oregon, SurveyMonkey became the cultural synonym for 'online survey' through widespread consumer and enterprise adoption. The platform offers 200+ templates, 15 question types, branching and skip logic, custom branding, and multiple distribution channels (email, web embed, QR codes, SMS, social). SurveyMonkey's Audience panel allows surveys to be sent to a paid panel of targeted respondents for market research — a differentiated capability that positions it beyond just form-sending. Momentive (renamed from SurveyMonkey in 2021 before reverting to SurveyMonkey for the core product) also offers a separate CX platform (GetFeedback) for more advanced customer experience programs. Free plan: unlimited surveys, 10 questions per survey, 40 responses per survey — which frustrates many users into upgrading. Individual Advantage ($49/month) removes response limits. Team Advantage ($25/user/month, 3 users minimum) adds team features. Business and Enterprise tiers add SSO, advanced logic, and integrations. SurveyMonkey's brand recognition drives organic acquisition, but newer competitors like Typeform, Tally, and Jotform offer better UX at lower price points.
- Global brand recognition — SurveyMonkey is often synonymous with 'online survey' for respondents
- SurveyMonkey Audience panel for paid market research with targeted respondent panels
- 200+ survey templates covering NPS, CSAT, employee engagement, market research, and events
- Advanced branching, skip logic, and question randomization for complex survey design
- Statistical analysis and data visualization tools built into the results dashboard
- 200+ integrations including Salesforce, HubSpot, Marketo, Slack, and Google Sheets
- HIPAA-compliant plans for healthcare survey data
- Free plan's 10-question and 40-response limit is frustrating for serious survey needs
- Pricing is high relative to newer alternatives — Individual Advantage at $49/month
- UI feels dated compared to Typeform's conversational experience
- Momentive rebrand confusion caused some brand trust issues in enterprise
- Not optimized for lead generation or CRM integration compared to Typeform
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Ryan Finley
Products & Tools
Online survey platform with 200+ templates, advanced branching, Audience research panel, statistical analysis, and 200+ integrations.
Sources & Verification
- SurveyMonkey PricingOfficial Pricing
- SurveyMonkey WebsiteOfficial Website
Last reviewed September 2026
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SurveyMonkey FAQs
Is SurveyMonkey free?
SurveyMonkey offers a free plan with up to 10 questions per survey and 40 responses per month. Paid plans remove all limits and add advanced analysis.
What is SurveyMonkey best used for?
SurveyMonkey is best for customer satisfaction surveys (CSAT), NPS tracking, employee engagement, and market research with large sample sizes.
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