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Planoly

Social Media Management

Visual social media planning for Instagram and Pinterest

Founded 2016Austin, TX, USAfreemium · Free planFrom Free (1 profile, 30 uploads); Solo $17/month; Duo $25/month; Growth $33/monthVerified · Sep 2026
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About Planoly

Planoly is a visual social media planner designed for Instagram and Pinterest, helping creators and brands plan a cohesive grid, schedule posts, and analyse performance.

Editorial Assessment

Planoly is a visual Instagram and Pinterest planning and scheduling platform that allows creators, brands, and social media managers to drag-and-drop content into a grid preview, plan aesthetically cohesive feeds, schedule posts and Stories, and auto-publish to Instagram, Pinterest, TikTok, Facebook, and Twitter without manual posting. Founded in 2016 by Brandy Pham in Houston, Texas, Planoly started as an Instagram grid planner before growing into a multi-platform scheduling tool. The platform's visual grid planner is its signature feature — users upload media and rearrange posts on a draggable grid until the feed aesthetic looks exactly right, then schedule for publishing. Planoly Auto Post publishes Instagram feed and Story content automatically at scheduled times. The Story Maker allows creating Instagram Stories with stickers, text overlays, and templates without leaving Planoly. Linkit (Planoly's link-in-bio product) creates a shoppable or click-through landing page linked from the Instagram bio. Analyze provides post-level and account-level Instagram analytics. Pricing: Free plan (1 user, 1 profile, 30 monthly uploads); Solo ($17/month, 1 user, 2 profiles); Duo ($25/month, 2 users); Growth ($33/month, 4 users). Annual billing applies additional discount. Planoly competes directly with Later (very similar feature set), Hootsuite (broader platforms), and Creator Studio (Facebook's free native scheduler).

Strengths
  • Visual grid planner with drag-and-drop rearrangement for aesthetic feed planning
  • Auto Post for Instagram feed and Stories without manual posting intervention
  • Story Maker for creating Instagram Stories with templates within the platform
  • Linkit link-in-bio landing page with shoppable product links
  • Pinterest scheduling natively included — a differentiator vs. some competitors
  • Clean, intuitive UI that appeals to visual creators and non-technical social managers
  • Affordable pricing for solo creators — $17/month for 2 social profiles
Limitations
  • Free plan's 30 monthly upload limit is quickly exhausted for active social media managers
  • Social analytics less comprehensive than Sprout Social or Hootsuite for in-depth reporting
  • No social media inbox for comment or DM monitoring
  • Less suitable for multi-platform enterprise social management than Sprout Social or Hootsuite
  • TikTok and LinkedIn features shallower than Instagram and Pinterest

Best For

Visual creators and Instagram-focused brands wanting grid preview and aesthetic planning Pinterest marketers who need native Pinterest scheduling alongside Instagram Solo social media managers needing affordable scheduling with auto-post Influencers and content creators planning their Instagram Story and feed content

Not Ideal For

Enterprise social media teams needing approval workflows and multi-user management at scaleTeams primarily focused on LinkedIn or Twitter where Planoly's depth is limitedBrands needing a social inbox for monitoring and responding to comments and DMs

Key Features

Visual Instagram grid plannerAuto Post for feed and StoriesStory MakerLinkit link-in-bioPinterest schedulingInstagram and Pinterest analyticsMulti-platform scheduling (Instagram, Pinterest, TikTok, Facebook, Twitter)

Who It's For

Instagram creators and influencersVisual brands and photographersPinterest-focused content marketersSolo social media managers

Integrations

InstagramPinterestTikTokShopifyCanva

Platforms

web ios android

Founders

  • Brandy Pham

Products & Tools

Planoly Social PlannerSocial Media Management / Visual Planning
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Visual Instagram and Pinterest scheduling platform with grid preview, auto-post, Story Maker, and Linkit link-in-bio.

freemium · Free planFrom Free (1 profile, 30 uploads); Solo $17/month; Duo $25/month; Growth $33/month
Visual grid plannerAuto PostStory MakerLinkit link-in-bioPinterest scheduling

Sources & Verification

Last reviewed September 2026

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Tags

InstagramPinterestVisual PlanningSocial Scheduling

Category

SaaS Companies

Social Media Management

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Official Website

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