L

Later

Social Media Management

Social media scheduling and link-in-bio for visual brands

Founded 2014Vancouver, BC, Canadafreemium · Free planFrom Free (10 posts/month); Starter $25/month; Growth $45/month; Advanced $80/month; Agency $200/monthVerified · Sep 2026
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About Later

Later is a visual social media planner and scheduler built for Instagram, TikTok, Pinterest, and other platforms, offering a link-in-bio tool (Linkin.bio) and visual content calendar.

Editorial Assessment

Later is a visual social media scheduling and marketing platform built around Instagram-first workflows — featuring a drag-and-drop visual content calendar, Linkin.bio link-in-bio landing page, hashtag suggestions, and best time to post analytics for creating and scheduling Instagram, TikTok, Pinterest, Facebook, LinkedIn, and Twitter content from a single interface. Founded in 2014 by Roger Patterson and Matt Smith in Vancouver, Canada (originally as Latergramme), Later grew to serve over 7 million users by focusing on the needs of Instagram creators and marketers who wanted to visually plan their grid and schedule posts in advance. The platform's visual calendar shows a preview of how scheduled posts will appear in the Instagram grid — a feature particularly valuable for brands and creators who maintain a consistent aesthetic. Linkin.bio is a customizable landing page linked from the Instagram bio that aggregates post links and calls-to-action — a key monetization feature for influencers and DTC brands. Later's Link in Bio analytics tracks clicks and revenue attributed to specific Instagram posts. The Media Library stores and organizes visual content for reuse. Starter ($25/month, 1 set of profiles); Growth ($45/month, 3 sets); Advanced ($80/month, 6 sets); Agency ($200/month, 15 sets) — all supporting 6 social platforms. Free plan: 10 posts per month. Later competes with Buffer, Planoly, and Hootsuite for social media scheduling.

Strengths
  • Visual Instagram grid preview shows how scheduled posts will appear in the feed before publishing
  • Linkin.bio landing page for converting Instagram traffic into clicks and tracked revenue
  • Drag-and-drop visual content calendar for organizing posts across multiple platforms
  • Hashtag suggestions and saved hashtag groups for optimizing Instagram reach
  • Best Time to Post analytics based on historical engagement data
  • Media Library for organizing brand photography and reusable visual assets
  • TikTok scheduling and analytics included on paid plans
Limitations
  • Instagram-centric — features for LinkedIn, Twitter, and Facebook are shallower
  • Free plan's 10 posts/month limit is insufficient for professional social media management
  • Social analytics and reporting less deep than Sprout Social for enterprise teams
  • No social inbox for monitoring comments and DMs (Sprout Social better)
  • TikTok first-comment scheduling and some features limited on lower plans

Best For

Instagram-heavy brands and creators who want to visually plan their grid in advance DTC brands and influencers using Linkin.bio to monetize Instagram traffic Content marketing teams scheduling visual content across Instagram, TikTok, and Pinterest Social media managers who want visual aesthetic consistency across their Instagram grid

Not Ideal For

Teams prioritizing LinkedIn or Twitter content scheduling (Buffer or Hootsuite better)Social media managers needing a monitoring inbox for comments and DMs at scaleEnterprises needing approval workflows, team management, and advanced analytics

Key Features

Visual Instagram grid preview and schedulingLinkin.bio link-in-bio landing page with analyticsDrag-and-drop content calendarHashtag suggestions and groupsBest Time to Post analyticsMedia LibraryTikTok scheduling

Who It's For

Instagram creators and influencersDTC brands on Instagram and TikTokSocial media managers for visual-forward brandsMarketing agencies managing Instagram accounts

Integrations

InstagramTikTokPinterestTwitter/XFacebookShopify

Platforms

web ios android

Founders

  • Roger Patterson
  • Matt Smith

Products & Tools

Later Social Media SchedulerSocial Media Management
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Visual social media scheduling platform with Instagram grid preview, Linkin.bio, hashtag suggestions, and TikTok scheduling.

freemium · Free planFrom Free (10 posts/month); Starter $25/month; Growth $45/month; Advanced $80/month
Grid previewLinkin.bioVisual calendarHashtag suggestionsTikTok scheduling

Sources & Verification

Last reviewed September 2026

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Buffer

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Tags

Social MediaInstagramSchedulingVisual Planning

Category

SaaS Companies

Social Media Management

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Official Website

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