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Brand24

Social Media Management

Social listening and media monitoring tool

Founded 2011Wrocław, PolandsubscriptionFrom $99/month (Individual plan)Free TrialVerified · Sep 2026
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About Brand24

Brand24 is a social listening and online monitoring tool that tracks mentions of your brand, competitors, and keywords across social media, news sites, blogs, forums, and podcasts in real-time.

Editorial Assessment

Brand24 is a Poland-based social media and brand monitoring tool founded in 2011 by Michał Sadowski in Wrocław. It is a streamlined, mid-market alternative to enterprise media intelligence platforms like Meltwater and Brandwatch, offering real-time monitoring of brand mentions, keywords, and hashtags across social media, news sites, blogs, forums, podcasts, and review platforms. Brand24's primary audience is marketing teams, PR professionals, and agencies at SMBs and mid-market companies who need actionable brand intelligence without the complexity and cost of enterprise-tier platforms. The tool monitors millions of sources and delivers mentions in near real-time through a dashboard, mobile app, Slack integration, and email digest. Its sentiment analysis automatically categorizes mentions as positive, negative, or neutral, and its Presence Score and Reputation Score metrics give marketing teams quick pulse-checks on how a brand is tracking over time. Brand24's AI-powered features (launched progressively from 2023) include AI discussion summaries, topic analysis, and emotion detection, making it more analytical than basic alert tools like Google Alerts. Compared to Mention, Talkwalker, or Keyhole, Brand24 positions as the best price-performance option in the mid-market range. Pricing is transparent and starts at $99/month — significantly lower than Meltwater's $6,000+/year enterprise contracts — making it accessible to marketing teams at growth-stage companies. Limitations include lower historical data depth than enterprise platforms, weaker influencer discovery, and less sophisticated competitive intelligence compared to Brandwatch or Sprinklr. For teams that need broad coverage at a sensible price without analyst-grade depth, Brand24 is a strong choice.

Strengths
  • Transparent, SMB-friendly pricing starting at $99/month — significantly cheaper than Meltwater or Brandwatch
  • Real-time mention monitoring across social media, news, blogs, forums, podcasts, and review sites
  • AI-powered sentiment analysis, emotion detection, and discussion summaries
  • Presence Score and Reputation Score give quick brand health metrics without manual analysis
  • Mobile app and Slack integration allow monitoring on the go and within team workflows
Limitations
  • Historical data lookback limited on lower tiers — less useful for retrospective research
  • Social media reach and follower data estimates can be imprecise for some platforms
  • Less depth in influencer discovery and competitive intelligence than Brandwatch or Meltwater
  • Coverage of some non-English languages and niche platforms is shallower than enterprise tools

Best For

SMBs and growth-stage companies needing brand monitoring without enterprise-tier cost Marketing and PR agencies managing multiple clients who need mention alerts and reporting Founders and solo marketers tracking brand mentions and competitor activity

Not Ideal For

Large enterprises needing deep historical analytics, influencer management, and analyst-grade reportingBusinesses needing comprehensive social media publishing — Brand24 is monitoring-onlyCompanies requiring broadcast media (TV/radio) monitoring

Key Features

Real-time brand and keyword mention monitoring across 25M+ sourcesSentiment analysis and emotion detection powered by AIPresence Score and Reputation Score brand health metricsAI discussion summaries for quick digests of what's being saidSlack, email, and mobile app notificationsCompetitor monitoring and comparisonInfluencer identification within mentions

Who It's For

Marketing managers and PR professionals at SMBsDigital agencies managing brand monitoring for clientsStartups and growth-stage companies tracking brand awarenessE-commerce brands monitoring product sentiment and reviews

Integrations

SlackHootsuiteZapier

Platforms

Web iOS Android

Founders

  • Michał Sadowski

Products & Tools

Brand24 MonitoringBrand Monitoring
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Real-time brand mention monitoring with AI sentiment analysis, Presence Score, and email/Slack alerts across 25M+ sources.

subscription · Free trialFrom $99/month
Real-time mentionsSentiment analysisPresence ScoreCompetitor monitoringSlack integration

Sources & Verification

Last reviewed September 2026

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Tags

Social ListeningBrand MonitoringMedia MonitoringSentiment Analysis

Category

SaaS Companies

Social Media Management

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Official Website

brand24.com

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