Typeform
Forms & SurveysBeautiful forms and surveys people love to answer
About Typeform
Typeform is a conversational online form and survey builder known for its beautiful one-question-at-a-time interface that significantly improves completion rates over traditional forms.
Editorial Assessment
Typeform is a conversational form and survey builder that presents questions one at a time in a narrative, dialogue-style format — creating a significantly higher engagement and completion rate compared to traditional multi-question survey pages. Founded in 2012 by Robert Muñoz and David Okuniev in Barcelona, Spain, Typeform grew from a design-forward form builder into a broader data collection and qualification platform. The one-question-at-a-time format (which Typeform calls Typeforms) has been shown to increase survey completion rates by 60%+ compared to standard forms in many use cases. Typeform supports a wide variety of question types (multiple choice, scale, matrix, picture choice, file upload, payment via Stripe), conditional logic for branching paths, and result calculation for quizzes. The platform also offers VideoAsk — a video-based version of Typeform where questions are delivered by video and respondents can answer by text, voice, or video — useful for qualitative research, customer interviews at scale, and sales qualification. Typeform integrates with HubSpot, Salesforce, Mailchimp, Zapier, Slack, and 500+ tools. Free plan: 10 responses/month. Basic $29/month (100 responses). Plus $59/month (1,000 responses). Business $99/month (10,000 responses). Enterprise custom. The main criticism is that response limits per plan can be expensive for high-volume use cases.
- Conversational one-question-at-a-time format increases survey completion rates significantly
- VideoAsk for video-based qualitative interviews and qualification flows
- Conditional logic for creating branching, personalized survey paths
- Polished, mobile-optimized design without any custom CSS required
- 500+ integrations including HubSpot, Salesforce, Zapier, and Mailchimp
- Quiz mode with result calculation and customizable outcome pages
- Embedded forms with high aesthetic quality for landing page lead capture
- Response limits per plan can be expensive for high-volume survey programs
- Free plan limited to 10 responses/month — insufficient for most business use
- Not designed for complex analytical surveys with many conditional branches (SurveyMonkey better)
- Payment collection via Stripe adds platform fees on top of plan cost
- VideoAsk is a separate product with its own pricing
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- David Okuniev
- Robert Muñoz
Products & Tools
Conversational form builder with one-question-at-a-time format, conditional logic, quiz mode, and 500+ integrations.
Video-based conversational form product where questions are video-delivered and respondents answer by video, audio, or text.
Sources & Verification
- Typeform PricingOfficial Pricing
- Typeform AboutReference
Last reviewed September 2026
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Typeform FAQs
What is Typeform best used for?
Typeform excels at lead generation forms, customer satisfaction surveys, quizzes, and situations where response quality and completion rate matter.
Is Typeform GDPR compliant?
Yes, Typeform offers GDPR-compliant data processing with regional storage options on paid plans.
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