M

Make

Automation & Integration

Visual automation platform for complex workflows

Founded 2012Prague, Czech RepublicFreemium · Free planFrom Free (1,000 credits/month); $9/month (Make plan, 5,000 credits)
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About Make

Make (formerly Integromat) is a visual automation platform that enables teams to design, build, and automate complex workflows across apps — with more flexibility than traditional automation tools.

Editorial Assessment

Make (formerly Integromat) is a visual automation platform that uses a flowchart-style scenario editor to connect applications and automate multi-step workflows without writing code. Its scenario interface makes branching logic, conditional routing, and data transformation visible — a meaningful difference from Zapier's linear trigger-action model, which becomes harder to follow in complex automations. Make supports 3,000+ app integrations plus custom HTTP/JSON calls and webhooks for connecting services without native connectors. Pricing is credit-based: each module operation in a scenario consumes one credit, meaning cost scales with operation volume rather than number of workflows. The free plan (1,000 credits/month) is permanent, and the Make plan at $9/month provides 5,000 credits. Make was founded in 2012 in Prague as Integromat, rebranded to Make in 2022, and acquired by Celonis in 2022. For teams switching from Zapier, Make's lower per-operation cost and support for complex logic are the most common motivations.

Strengths
  • Visual flowchart scenario editor makes complex multi-step automation logic visible and debuggable
  • 3,000+ app integrations plus support for custom HTTP/JSON calls and webhooks
  • Branching, conditional routing, and error handling within scenarios without code
  • Credit-based pricing scales with operations rather than workflow count
  • Free tier with 1,000 credits/month, no time limit
  • Advanced data transformation: parsers, iterators, aggregators, array functions
Limitations
  • Credit-based billing can be difficult to predict for variable-volume workflows
  • Make Plan ($9/month, 5,000 credits) limits reached quickly by moderate-volume automations
  • Steeper learning curve than Zapier for simple one-trigger-one-action setups
  • No native production monitoring dashboard for automated workflow health

Best For

Developers and technical no-code users building complex multi-step automations Teams switching from Zapier who need lower per-operation cost and complex logic support Operations teams integrating SaaS tools with conditional routing and data transformation

Not Ideal For

Non-technical users who need the simplest possible trigger-action automationOrganizations where predictable monthly costs are required regardless of operation volumeVery high-volume automated workflows where Enterprise plan is required

Key Features

Visual scenario builder1,500+ app integrationsData transformationError handlingScheduling & triggers

Who It's For

Marketing teamsOperations teamsDevelopersSMBs

Integrations

HubSpotSalesforceAirtableNotionSlackGoogle Workspace

Platforms

web api

Products & Tools

Make Automation PlatformWorkflow Automation / No-Code
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Visual no-code automation platform with flowchart-style scenario editor connecting 3,000+ apps using credit-based operation pricing.

freemium · Free planFrom Free (1,000 credits/month); $9/month (Make plan)
Visual scenario editor3,000+ integrationsCustom HTTP/webhooksBranching logicData transformation

Sources & Verification

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Make FAQs

What is the difference between Make and Zapier?

Make offers more visual flexibility and complex data transformation capabilities. Zapier is simpler to use and has a larger app library. Make is generally more affordable for high-volume workflows.

Is Make free?

Make has a free plan with 1,000 operations per month. Paid plans start at $9/month for 10,000 operations.

Tags

AutomationNo-codeIntegrationWorkflow

Category

SaaS Companies

Automation & Integration

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Official Website

make.com

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