G

GetResponse

Email Marketing

All-in-one email marketing and automation platform

Founded 1998Gdańsk, Polandfreemium · Free planFrom Free (500 contacts); Email Marketing $15.58/month annual (1K contacts)Verified · Sep 2026
Visit Website

About GetResponse

GetResponse is a comprehensive email marketing and online marketing platform offering email campaigns, marketing automation, webinar hosting, landing pages, and an AI-powered email generator.

Editorial Assessment

GetResponse is a veteran email marketing and online marketing automation platform with 25+ years in the industry, offering email campaigns, automation, webinars, a website builder, landing pages, and e-commerce marketing — making it one of the most feature-comprehensive marketing platforms at its price point. Founded in 1998 by Simon Grabowski in Gdańsk, Poland, GetResponse was one of the earliest dedicated email marketing services and has evolved continuously to compete with Mailchimp, ActiveCampaign, and ConvertKit by adding channels beyond email. The free plan covers up to 500 contacts with basic email and a website builder. Paid plans (annual billing) include Email Marketing ($15.58/month for 1,000 contacts), Marketing Automation ($48.38/month), and Ecommerce Marketing ($97.58/month). The Marketing Automation tier adds event-based automation, webinar hosting (up to 100 attendees), and advanced segmentation. The Ecommerce Marketing tier adds abandoned cart recovery, product recommendations, promo codes, and Shopify/WooCommerce integration. GetResponse also offers GetResponse MAX for enterprise accounts requiring advanced IP warm-up, transactional email, and dedicated infrastructure. Webinar hosting within GetResponse is a differentiated feature — most email marketing platforms require a separate tool — though competitors like Zoom and Demio offer more advanced webinar capabilities.

Strengths
  • Webinar hosting integrated directly into the platform (up to 1,000 attendees on higher plans)
  • Comprehensive automation: event-based workflows, conditional branching, lead scoring
  • Ecommerce Marketing tier with abandoned cart recovery and product recommendations
  • Website and landing page builder included — no additional tool needed
  • Competitive pricing for the breadth of features offered vs. Mailchimp and HubSpot
  • Free plan available with 500 contacts and basic features
  • GetResponse MAX for high-volume transactional and enterprise email needs
Limitations
  • UI can feel dated compared to newer email marketing tools
  • Automation builder less intuitive than ActiveCampaign or Customer.io
  • Webinar feature less advanced than dedicated webinar platforms
  • E-commerce integrations shallower than Klaviyo for advanced purchase segmentation
  • Support responsiveness varied at lower pricing tiers

Best For

Small to mid-sized businesses wanting a single platform for email, automation, and webinars Online educators and course creators who host webinars for lead generation E-commerce operators needing cart abandonment and product recommendation emails Teams wanting competitive pricing for automation without Mailchimp's limitations

Not Ideal For

Large enterprise marketing teams needing advanced multi-user and compliance controlsDevelopers who need a robust transactional email API as primary use caseTeams for whom webinar integration isn't needed and can find cheaper alternatives without it

Key Features

Email marketing with drag-and-drop editorMarketing automation with event-based workflowsWebinar hosting (up to 1,000 attendees)Landing page and website builderAbandoned cart recovery (Ecommerce Marketing)Product recommendationsShopify and WooCommerce integrationLead scoring

Who It's For

Small and mid-sized businessesOnline educators and info product creatorsE-commerce merchantsCoaches and consultants using webinars for lead generation

Integrations

ShopifyWooCommerceSalesforceZapierWordPress

Platforms

web ios android

Founders

  • Simon Grabowski

Products & Tools

GetResponse Marketing PlatformEmail Marketing / Marketing Automation
Visit

All-in-one email marketing platform with automation, webinar hosting, landing pages, and e-commerce integrations.

freemium · Free planFrom Free (500 contacts); Email Marketing $15.58/month annual; Marketing Automation $48.38; Ecommerce $97.58
Email automationWebinar hostingLanding pagesCart abandonmentProduct recommendations

Sources & Verification

Last reviewed September 2026

Alternatives to GetResponse

M

Mailchimp

Email marketing and automation for growing businesses

B

Brevo

Email, SMS, and CRM platform for growing businesses

View all GetResponse alternatives

Related Companies

K

Kit (ConvertKit)

Email marketing for creators and online businesses

B

Beehiiv

Newsletter platform built for growth

M

MailerLite

Email marketing and automation for creators and SMBs

M

Moosend

Email marketing automation platform for growing businesses

Tags

Email MarketingAutomationWebinarsLanding Pages

Category

SaaS Companies

Email Marketing

Browse all companies →

Compare

See how GetResponse compares to other tools side by side.

Compare

Looking for agencies that work with GetResponse?

Browse verified agencies on GoContento that specialise in this platform.

Find Agencies

Official Website

getresponse.com

Own This Company?

Claim this listing to manage your company profile on GoContento.

Claim This Listing