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MailerLite

Email Marketing

Email marketing and automation for creators and SMBs

Founded 2010Vilnius, Lithuaniafreemium · Free planFrom Free (1K subscribers, 12K emails/month); Growing Business $9/month (1K subs)Verified · Sep 2026
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About MailerLite

MailerLite is an affordable email marketing platform with a generous free plan, offering automation, landing pages, pop-up forms, and a website builder for small businesses and creators.

Editorial Assessment

MailerLite is an email marketing platform focused on simplicity, affordability, and modern design — built for small businesses, creators, and freelancers who want a clean tool without the complexity or cost of Mailchimp or HubSpot. Founded in 2010 by Ignas Rubezius in Vilnius, Lithuania, MailerLite has grown to serve over 1.5 million users by combining competitive pricing with features that match or exceed more expensive alternatives. The free plan supports up to 1,000 subscribers with 12,000 monthly emails — sufficient for most small newsletter operators to get started. The Growing Business plan starts at $9/month (1,000 subscribers) with unlimited emails, automations, popup forms, and the ability to sell digital products. The Advanced plan ($18/month for 1,000 subscribers) adds an AI writing assistant, unlimited users, custom HTML editor, and enhanced automations. The platform includes a landing page builder, pop-up forms, a website builder, and the ability to sell digital products and paid subscriptions directly — expanding it from a pure email tool into a lightweight creator platform. MailerLite New (the redesigned 2023 platform) introduced improved analytics, a revamped editor, and better deliverability infrastructure. The platform competes directly with Mailchimp (legacy) and ConvertKit at the creator/small business intersection, with pricing typically 50–70% lower for equivalent feature sets.

Strengths
  • Competitive pricing — typically 50–70% less than Mailchimp for equivalent subscriber counts
  • Generous free plan: 1,000 subscribers and 12,000 emails/month
  • Clean, modern email editor with good template variety
  • Digital product and paid subscription sales built into the platform
  • AI writing assistant on Advanced plan
  • Website builder included for creating simple brand web presence
  • GDPR-compliant with EU data processing options
Limitations
  • Automation capabilities less advanced than ActiveCampaign or Customer.io
  • E-commerce integrations shallower than Klaviyo
  • MailerLite Classic and New (2023) are separate platforms — migration required
  • Reporting and analytics less detailed than enterprise email platforms
  • 24/7 support only on Advanced plan

Best For

Small businesses and solopreneurs wanting affordable, clean email marketing Newsletter creators who want digital product sales without switching tools Startups and nonprofits on tight budgets that need core email marketing features European businesses needing GDPR-compliant email infrastructure

Not Ideal For

Large e-commerce brands needing deep product and purchase behavior integrationsEnterprise teams needing multi-user workflow management and advanced automationTeams that require the brand recognition of Mailchimp for client-facing work

Key Features

Drag-and-drop email editorAutomation workflowsLanding page builderPop-up formsDigital product and paid subscription salesAI writing assistant (Advanced)Website builderSubscriber management and segmentation

Who It's For

Small businesses and entrepreneursNewsletter creators and bloggersNonprofits and community organizationsFreelancers managing client email campaigns

Integrations

ShopifyWordPressZapierWooCommerceStripe

Platforms

web

Founders

  • Ignas Rubezius

Products & Tools

MailerLiteEmail Marketing
Visit

Simple, affordable email marketing platform with automation, landing pages, and digital product sales.

freemium · Free planFrom Free (1K subs, 12K emails); Growing Business $9/month; Advanced $18/month
Email automationLanding pagesPop-up formsDigital product salesAI writing assistant

Sources & Verification

Last reviewed September 2026

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Tags

Email MarketingAutomationLanding PagesNewsletter

Category

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Email Marketing

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Official Website

mailerlite.com

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