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Campaign Monitor

Email Marketing

Email marketing software for digital marketers

Founded 2004Nashville, TN, USAsubscriptionFrom Basic $9/month (2,500 contacts, 2,500 emails); Unlimited $29/month; Premier $149/monthFree TrialVerified · Sep 2026
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About Campaign Monitor

Campaign Monitor is an email marketing platform known for its beautiful template builder and advanced list segmentation, helping digital marketers send targeted campaigns that drive results.

Editorial Assessment

Campaign Monitor is an email marketing platform focused on beautiful email design and ease of use for small businesses, marketing agencies, and creative teams — offering a visual drag-and-drop email builder, marketing automation, and advanced segmentation that balances power and simplicity. Founded in 2004 by Dave Greiner and Ben Richardson in Sydney, Australia, Campaign Monitor was acquired by CM Group in 2019 (which also owns Emma, Liveclicker, and Sailthru). The platform's hallmark is its email design quality — its template library and builder have consistently produced cleaner, more professional email designs than many competitors, earning a reputation in the agency and creative community. Campaign Monitor's agency model allows managing multiple client accounts from a single login with separate billing for each — making it a preferred tool for email marketing agencies that build and send on behalf of clients. Automation covers welcome series, post-purchase follow-ups, birthday emails, and behavioral triggers. Link Review automatically flags broken links before sending. Smart Segments allow building audiences based on email engagement behavior across campaigns. Pricing: Basic ($9/month for 2,500 contacts, 2,500 emails); Unlimited ($29/month, unlimited emails); Premier ($149/month, advanced segmentation). All plans include a 14-day free trial. Campaign Monitor competes with Mailchimp (dominant at SMB) and Klaviyo (ecommerce specialist).

Strengths
  • Best-in-class email design quality — template builder produces polished, professional results
  • Agency-friendly multi-client account management from a single login
  • Link Review automatic pre-send broken link detection
  • Smart Segments based on email engagement behavior across campaigns
  • Pre-built automation: welcome, post-purchase, birthday, and behavioral triggers
  • Excellent customer support reputation at all plan levels
  • 14-day free trial with full feature access
Limitations
  • Smaller subscriber volumes per plan compared to alternatives at the same price
  • Less e-commerce integration depth than Klaviyo for purchase-behavior segmentation
  • Automation workflows less complex than ActiveCampaign or Klaviyo for advanced sequences
  • Basic plan's email send cap (2,500 emails/month) is very limiting
  • Brand awareness lower than Mailchimp — less recognized for client-facing proposals

Best For

Marketing agencies managing email campaigns for multiple clients from one account Creative teams who prioritize email design quality and template aesthetics SMBs that need clean, professional email marketing without Mailchimp's complexity Teams who want automated pre-send link checking to eliminate broken link errors

Not Ideal For

Ecommerce brands needing deep purchase behavior segmentation (Klaviyo better)High-sending volume teams where the Basic plan's 2,500 email cap is restrictiveTeams needing advanced marketing automation with complex branching (ActiveCampaign better)

Key Features

Visual drag-and-drop email builderMulti-client agency managementLink Review pre-send checkerSmart Segments based on engagementMarketing automation200+ professional email templatesA/B testing

Who It's For

Email marketing agenciesCreative and design-focused marketing teamsSMBs wanting professional email designTeams managing multiple brand email programs

Integrations

SalesforceHubSpotShopifyWordPressZapier

Platforms

web

Founders

  • Dave Greiner
  • Ben Richardson

Products & Tools

Campaign MonitorEmail Marketing
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Email marketing platform with best-in-class template design, multi-client agency management, Smart Segments, and pre-send link checking.

subscription · Free trialFrom Basic $9/month; Unlimited $29/month; Premier $149/month; 14-day trial
Email builderAgency multi-clientLink ReviewSmart SegmentsAutomation

Sources & Verification

Last reviewed September 2026

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Mailchimp

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Tags

Email MarketingTemplatesSegmentationAutomation

Category

SaaS Companies

Email Marketing

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Official Website

campaignmonitor.com

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