D

Drip

Email Marketing

Email marketing built for e-commerce revenue

Founded 2013Minneapolis, MN, USAsubscriptionFrom $39/month (up to 2,500 contacts); scales to $1,199/month (150K contacts); 14-day trialFree TrialVerified · Sep 2026
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About Drip

Drip is an e-commerce-focused email and SMS marketing platform that helps online stores build automated revenue-generating workflows using deep e-commerce data integrations.

Editorial Assessment

Drip is an ecommerce-focused email and SMS marketing automation platform built for DTC brands and online retailers who need behavior-triggered campaigns based on purchase data, browsing behavior, and customer lifecycle stage — positioned explicitly as 'the ecommerce CRM' rather than a generic email marketing tool. Founded in 2013 by Rob Walling in Minneapolis, Minnesota, Drip was acquired by Leadpages in 2016, then spun out as an independent company in 2018 after being sold to Leadpages management. The platform's ecommerce data layer ingests purchase history, product views, cart abandonment events, and customer LTV from Shopify, WooCommerce, BigCommerce, Magento, and major ecommerce platforms — allowing marketers to build segments and triggers based on purchase behavior without data exports. Drip's Workflows automate email sequences triggered by cart abandonment, post-purchase follow-up, product view, VIP customer identification, and win-back campaigns. Email personalization inserts product names, prices, and recommendations from the customer's browse and purchase history. Drip also offers SMS campaigns and automations alongside email. Pricing is contact-based starting at $39/month for up to 2,500 contacts, scaling to $1,199/month for 150,000 contacts — with SMS priced per message as an add-on. 14-day free trial available. Drip competes directly with Klaviyo in the ecommerce email space, typically positioning as a more affordable alternative for brands below $5M GMV.

Strengths
  • Ecommerce data layer ingests Shopify, WooCommerce, and BigCommerce purchase events natively
  • Pre-built ecommerce automation workflows: cart abandonment, post-purchase, win-back, VIP
  • Behavior-based segmentation using purchase history, browsing, and LTV without manual exports
  • Product recommendation email blocks that pull from customer purchase and browse history
  • Combined email and SMS automation in a single workflow
  • Visual workflow builder for multi-branch, multi-trigger automation design
  • 14-day free trial with full feature access
Limitations
  • Less well-known than Klaviyo — smaller ecosystem of agency partners and pre-built integrations
  • Not suitable for non-ecommerce use cases — lack of CRM features makes it narrow
  • Reporting and analytics less advanced than Klaviyo for revenue attribution modeling
  • SMS is an add-on with per-message pricing that can escalate unexpectedly
  • UI less polished than Klaviyo for email template design

Best For

DTC ecommerce brands on Shopify or WooCommerce wanting advanced email automation below Klaviyo's pricing Online retailers wanting behavior-triggered cart abandonment, win-back, and post-purchase campaigns Ecommerce marketers who need combined email + SMS automation in one workflow builder Brands below $5M GMV who want Klaviyo-comparable ecommerce email at lower cost

Not Ideal For

Non-ecommerce businesses without purchase data to power segmentationVery high-volume or large catalog ecommerce brands where Klaviyo's revenue attribution is essentialTeams needing a full marketing CRM with event-based behavioral messaging (Customer.io better)

Key Features

Ecommerce data layer (Shopify, WooCommerce, BigCommerce)Pre-built ecommerce automation workflowsBehavior-based segmentation (purchase, browse, LTV)Product recommendation email personalizationEmail and SMS in single workflowsVisual workflow builderRevenue attribution reports

Who It's For

DTC ecommerce brands on Shopify and WooCommerceOnline retailers running automated email marketingE-commerce email marketersGrowth teams at Shopify stores

Integrations

ShopifyWooCommerceMagentoBigCommerceFacebook Ads

Platforms

web api

Founders

  • Rob Walling

Products & Tools

Drip Ecommerce CRMEmail Marketing / Ecommerce CRM
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Ecommerce email and SMS marketing automation platform with purchase-behavior segmentation, pre-built ecommerce workflows, and product recommendation personalization.

subscription · Free trialFrom $39/month (2.5K contacts); scales to $1,199/month (150K contacts)
Ecommerce data layerCart abandonment automationSMSSegmentationProduct recommendations

Sources & Verification

Last reviewed September 2026

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Klaviyo

Email and SMS marketing for e-commerce growth

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Mailchimp

Email marketing and automation for growing businesses

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Customer experience automation platform

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Tags

Email MarketingE-commerceSMSMarketing Automation

Category

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Official Website

drip.com

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