Moosend
Email MarketingEmail marketing automation platform for growing businesses
About Moosend
Moosend is an email marketing and automation platform offering drag-and-drop campaign creation, behavioural automation, landing pages, and subscription forms at accessible pricing for growing businesses.
Editorial Assessment
Moosend is an affordable email marketing and automation platform offering professional-grade features at pricing significantly below Mailchimp and ActiveCampaign — including unlimited emails, advanced automation workflows, landing pages, and a subscription forms builder — making it a recommended choice for small to mid-sized businesses that need robust functionality without the premium cost. Founded in 2011 by Yannis Psarras and Giorgos Triantafyllos in London and Athens, Moosend was acquired by Sitecore in 2021, bringing enterprise distribution alongside its core SMB product. The platform's Free plan supports up to 1,000 subscribers with unlimited emails — matching MailerLite's generosity. The Pro plan ($9/month for 500 subscribers, scaling by list size) adds landing pages, transactional emails, and team management. Enterprise provides dedicated IP, custom reporting, and SLA. Moosend's automation builder covers multi-step, behavior-based sequences with conditional logic, time delays, and A/B testing. Real-time analytics and heatmaps show subscriber engagement patterns within campaigns. Moosend's GDPR and CCPA compliance tools, EU server options, and Sitecore enterprise backing make it particularly attractive for European businesses needing compliant email infrastructure at SMB pricing. Moosend competes with MailerLite (very similar positioning) and Brevo (multi-channel alternative).
- Free plan: 1,000 subscribers with unlimited emails and automation — no artificial send caps
- Pro plan pricing starts at $9/month — among lowest in full-featured email marketing category
- Advanced automation with conditional logic, time delays, and A/B testing
- Landing page builder and subscription forms included on Pro plan
- Real-time analytics with email heatmaps showing click engagement patterns
- EU server options and GDPR/CCPA compliance tools for European businesses
- Sitecore enterprise backing adds stability and enterprise sales channel
- Smaller brand recognition than Mailchimp or Brevo — less client-facing credibility
- E-commerce integrations less deep than Klaviyo for purchase-based segmentation
- Template library smaller than Mailchimp's extensive gallery
- Automation features less sophisticated than ActiveCampaign for complex behavioral sequences
- SMS marketing not available — email-only platform
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Yannis Psarras
- Giorgos Triantafyllos
Products & Tools
Affordable email marketing with unlimited emails, advanced automation, landing pages, heatmaps, and GDPR compliance — from $9/month.
Sources & Verification
- Moosend PricingOfficial Pricing
- Moosend WebsiteOfficial Website
Last reviewed September 2026
Alternatives to Moosend
MailerLite
Email marketing and automation for creators and SMBs
Mailchimp
Email marketing and automation for growing businesses
Brevo
Email, SMS, and CRM platform for growing businesses
Related Companies
Tags
Looking for agencies that work with Moosend?
Browse verified agencies on GoContento that specialise in this platform.
Find Agencies