Brevo
Email MarketingEmail, SMS, and CRM platform for growing businesses
About Brevo
Brevo (formerly Sendinblue) is an all-in-one CRM and marketing platform offering email marketing, SMS campaigns, marketing automation, and transactional emails for businesses of all sizes.
Editorial Assessment
Brevo (formerly Sendinblue) is a multi-channel marketing and CRM platform offering email, SMS, WhatsApp, chat, and push notification marketing alongside a CRM, sales pipeline, and landing page builder. Founded in 2007 by Armand Thiberge and Kapil Sharma in Paris, Sendinblue was originally a transactional email service that expanded into marketing automation. The company rebranded to Brevo in May 2023 to signal its evolution into a broader marketing and CRM platform competing against HubSpot and Mailchimp. Brevo's core differentiation from most email platforms is multi-channel native capability — email, SMS, and WhatsApp from the same platform without third-party integrations — and a pricing model based on emails sent rather than contacts stored, which makes it economical for businesses with large contact lists but moderate sending volumes. The free plan includes unlimited contacts with a 300 emails/day limit. Starter plans remove the daily cap and start at $25/month. Business plans ($65/month) add marketing automation, A/B testing, and advanced reporting. Enterprise is custom-priced. Brevo also offers a Conversations product (live chat, chatbot, inbox), a Sales CRM, and a Meetings scheduling tool as part of its all-in-one platform vision. The transactional email API (SMTP relay) is particularly well-regarded for deliverability and developer-friendliness.
- Unlimited contacts on all plans — pricing by emails sent, not contact count
- Multi-channel native: email, SMS, WhatsApp, and push notifications in one platform
- Brevo Conversations for live chat, chatbot, and unified inbox management
- Strong transactional email API with excellent deliverability and developer documentation
- Sales CRM with pipeline management and meeting scheduling included
- GDPR-compliant European infrastructure with data residency options
- Free plan with 300 emails/day and unlimited contacts for initial testing
- Free plan daily sending limit (300 emails) restricts usability for meaningful campaigns
- Marketing automation features less sophisticated than ActiveCampaign or Customer.io
- E-commerce integrations and purchase data handling less mature than Klaviyo
- SMS pricing is per-message on top of the base plan — can add up for large SMS campaigns
- Brevo brand is less established than Mailchimp or HubSpot for credibility with enterprise buyers
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Armand Thiberge
- Kapil Sharma
Products & Tools
Multi-channel marketing platform with email, SMS, WhatsApp, and transactional email, priced by sends not contacts.
Sources & Verification
- Brevo PricingOfficial Pricing
- Brevo AboutReference
Last reviewed September 2026
Alternatives to Brevo
Mailchimp
Email marketing and automation for growing businesses
Kit (ConvertKit)
Email marketing for creators and online businesses
Klaviyo
Email and SMS marketing for e-commerce growth
Related Companies
Brevo FAQs
What happened to Sendinblue?
Sendinblue rebranded to Brevo in 2023, reflecting its expansion beyond email to a full multi-channel CRM platform.
Is Brevo good for e-commerce?
Yes — Brevo integrates with Shopify and WooCommerce, supporting transactional email, abandoned cart automation, and product recommendations.
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