Constant Contact
Email MarketingEmail marketing and online marketing for small businesses
About Constant Contact
Constant Contact is an email marketing platform designed for small businesses, offering email campaign creation, event management, social media posting, and basic marketing automation.
Editorial Assessment
Constant Contact is a veteran email marketing and digital marketing platform serving small businesses, nonprofits, and event organizers — providing email campaigns, automation, event management, social media posting, and SMS marketing in a beginner-friendly interface backed by strong customer support and educational resources. Founded in 1995 by Randy Parker in Brookline, Massachusetts, Constant Contact pioneered small business email marketing and remains one of the largest email platforms in the world with over 600,000 customers. The platform's target audience is non-technical small business owners for whom ease of use and phone/chat support matter more than advanced automation features. The core product covers email templates, a drag-and-drop builder, list management, contact segmentation, A/B subject line testing, and basic automation (welcome series, triggered responses). Constant Contact's event management feature for online and in-person event registrations is a differentiator in the SMB market. SMS marketing was added in 2022. The platform integrates with Shopify, WooCommerce, Facebook, Instagram, and 300+ tools via marketplace. Pricing is contact-based: Lite ($12/month for 500 contacts); Standard ($35/month); Premium ($80/month). All plans include a 60-day free trial. The primary knock against Constant Contact is that more modern competitors offer better automation and deliverability at comparable or lower pricing — but its phone support and SMB educational resources remain genuine differentiators for non-technical users.
- Phone, chat, and live support — rare in email marketing SaaS, invaluable for non-technical SMBs
- 60-day free trial — longest in the email marketing category
- Event management built-in for online and in-person event registration without a separate tool
- 300+ integrations including Shopify, WooCommerce, Facebook, and QuickBooks
- SMS marketing alongside email campaigns (Standard and above)
- Strong educational resources and marketing guides for small business owners
- CANSPAM and GDPR compliance tools included
- Email marketing automation significantly less powerful than ActiveCampaign or Mailchimp
- Template designs feel dated compared to Campaign Monitor or Klaviyo
- List growth tools and landing pages less sophisticated than dedicated alternatives
- Reporting and analytics basic compared to modern marketing platforms
- Pricing higher than alternatives for comparable feature set
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Randy Parker
Products & Tools
SMB email and digital marketing platform with phone support, event management, SMS, and 300+ integrations — beginner-friendly with a 60-day trial.
Sources & Verification
- Constant Contact PricingOfficial Pricing
- Constant Contact WebsiteOfficial Website
Last reviewed September 2026
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