A

ActiveCampaign

Marketing Automation

Customer experience automation platform

Founded 2003Chicago, IL, USASubscriptionFrom $15/month (Starter, 1,000 contacts)Free Trial
Visit Website

About ActiveCampaign

ActiveCampaign combines email marketing, marketing automation, and CRM to help businesses create personalised customer journeys at scale.

Editorial Assessment

ActiveCampaign was founded in 2003 and has positioned itself around marketing automation depth, offering more advanced workflow automation than Mailchimp at comparable price points. Its Starter plan is competitively priced, but multi-step automation depth and CRM features push more demanding users toward Plus or Pro tiers. The platform includes a built-in CRM with optional sales pipeline automation, differentiating it from pure email marketing tools. It does not offer a free plan but provides a 14-day free trial with no credit card required and a 30-day money-back guarantee. It competes most directly with HubSpot on the CRM-plus-automation market and with Mailchimp on the email marketing side.

Strengths
  • Deep marketing automation workflow builder with visual editor
  • Built-in CRM with optional pipeline automation add-on
  • Advanced segmentation and lead scoring
  • 1,000+ integrations across popular apps
  • Cross-channel marketing (email, SMS, WhatsApp) in one subscription
  • 14-day free trial and 30-day money-back guarantee
Limitations
  • No free plan — only 14-day trial
  • Starter plan limited to 5 automation actions per workflow
  • Single user seat on Starter and Plus plans
  • Phone support only on Enterprise
  • WhatsApp plans sold separately from email plans

Best For

Small to mid-size businesses needing automation beyond basic email sequences Teams that want combined marketing automation and CRM Multi-location businesses and franchises Businesses running email and SMS in parallel Organizations needing lead scoring and conditional automations

Not Ideal For

Businesses wanting a permanent free tierPure e-commerce brands that prioritize Shopify-native revenue attribution over automation depthBusinesses needing a simple newsletter tool without automation complexity

Key Features

Email marketingMarketing automationCRM & sales automationLanding pagesSMS marketingPredictive sending

Who It's For

SMBsE-commerceB2B companiesAgencies

Integrations

ShopifyWooCommerceSalesforceWordPressZapierHubSpot

Platforms

web ios android api

Founders

  • Jason VandeBoom

Products & Tools

ActiveCampaign Marketing and Sales PlatformMarketing Automation and CRM
Visit

A marketing automation platform combining email marketing, SMS, WhatsApp, sales CRM, automation workflows, and landing pages. Plans are tiered by feature access and contact count.

subscription · Free trialFrom $15/month (Starter, 1,000 contacts)
Visual automation workflow builderBuilt-in CRMEmail and SMS campaignsAdvanced segmentationLead scoring

Sources & Verification

Alternatives to ActiveCampaign

M

Mailchimp

Email marketing and automation for growing businesses

H

HubSpot

CRM, marketing, sales and service platform

K

Klaviyo

Email and SMS marketing for e-commerce growth

View all ActiveCampaign alternatives

Related Companies

C

Customer.io

Automated messaging platform for data-driven teams

I

Iterable

Cross-channel marketing automation for growth teams

B

Braze

Customer engagement platform for cross-channel messaging

ActiveCampaign FAQs

How does ActiveCampaign compare to Mailchimp?

ActiveCampaign offers significantly more powerful automation and CRM features. Mailchimp is simpler and better for beginners. ActiveCampaign suits businesses that need complex multi-step automations.

Does ActiveCampaign have a free plan?

ActiveCampaign does not have a free plan. Paid plans start at $15/month for up to 1,000 contacts.

Tags

Marketing AutomationEmail MarketingCRMPersonalisation

Category

SaaS Companies

Marketing Automation

Browse all companies →

Compare

See how ActiveCampaign compares to other tools side by side.

Compare

Looking for agencies that work with ActiveCampaign?

Browse verified agencies on GoContento that specialise in this platform.

Find Agencies

Official Website

activecampaign.com

Own This Company?

Claim this listing to manage your company profile on GoContento.

Claim This Listing