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CleverTap

Marketing Automation

Retention cloud for mobile and web customer engagement.

Founded 2013Mumbai, IndiaSubscription
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About CleverTap

CleverTap is a customer engagement and retention platform that combines real-time user analytics with automated multi-channel messaging across push notifications, in-app messages, SMS, email, and WhatsApp. It builds behavioral segments from user event data and allows teams to trigger personalized campaigns based on actions, inactions, and predicted lifecycle stages. CleverTap's Clever.AI feature uses predictive models to identify users likely to churn and automatically enrols them in re-engagement campaigns. The platform is widely used by consumer apps in fintech, gaming, and e-commerce across emerging markets.

Key Features

Behavioral segmentationMulti-channel messagingChurn prediction AIIn-app messagingReal-time analytics

Who It's For

Consumer AppsFintech CompaniesGaming StudiosE-commerce

Founders

  • Sunil Thomas
  • Anand Jain
  • Suresh Kondamudi

Alternatives to CleverTap

M

MoEngage

Insights-led customer engagement platform for consumer brands.

O

Ortto

Marketing automation platform combining CDP, email, and analytics.

E

Emarsys

Omnichannel customer engagement platform for retail and e-commerce brands.

B

Braze

Customer engagement platform for cross-channel messaging

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Related Companies

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WebEngage

Full-stack retention marketing platform for B2C companies.

U

User.com

All-in-one marketing automation and CRM platform for growth teams.

Tags

mobile engagementpush notificationsretention

Category

SaaS Companies

Marketing Automation

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Official Website

clevertap.com

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