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WebEngage

Marketing Automation

Full-stack retention marketing platform for B2C companies.

Founded 2011Mumbai, IndiaSubscription
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About WebEngage

WebEngage is a customer data and marketing automation platform that helps B2C companies engage, retain, and monetize their existing users. It collects user events from web, mobile, and backend systems, creates behavioral profiles, and enables campaign automation across email, push, in-app, SMS, and WhatsApp. WebEngage's journey designer allows visual design of multi-step lifecycle campaigns. The platform includes predictive segmentation, RFM analysis, and a customer data platform component. It is particularly strong in India and Southeast Asia, serving fintech, edtech, and e-commerce companies.

Key Features

Journey designerBehavioral segmentationRFM analysisMulti-channel campaignsCustomer data platform

Who It's For

B2C EnterprisesFintech & EdtechE-commerce Companies

Founders

  • Avlesh Singh
  • Ankit Utreja

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CleverTap

Retention cloud for mobile and web customer engagement.

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Insights-led customer engagement platform for consumer brands.

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Braze

Customer engagement platform for cross-channel messaging

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Tags

marketing automationcustomer retentionlifecycle marketing

Category

SaaS Companies

Marketing Automation

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Official Website

webengage.com

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