C

Close

CRM & Sales

The CRM built for high-velocity sales teams

Founded 2013San Francisco, CA, USAsubscriptionFrom Startup $49/month (3 users); Professional $99/month; Enterprise $139/month; 14-day trialFree TrialVerified · Sep 2026
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About Close

Close is a sales CRM built for inside sales teams, offering built-in calling, SMS, email, and pipeline management to help fast-moving teams close more deals without switching tools.

Editorial Assessment

Close is a CRM built specifically for inside sales teams and startups, with built-in calling, SMS, and email sequences designed to maximize outreach velocity — removing the need for separate telephony and email tools that most CRMs require as integrations. Founded in 2013 by Steli Efti, Anthony Nemitz, and Thomas Steinacher in San Francisco (originally as ElasticSales before pivoting to become a CRM product), Close was built from the experience of running an outsourced sales team and understanding exactly which CRM features drive sales rep productivity. The platform's calling capability is native — reps make and receive calls directly in the CRM browser without a separate dialers tool — with automatic call recording, transcription, and logging to deal records. Built-in email sequences allow automated multi-step outreach with reply detection that stops the sequence when a prospect responds. Smart Views are saved filtered pipeline views that surface exactly the leads needing action without manual queue building. Close targets early-stage and growth-stage companies (typically 10–200 reps) that need the speed of outbound sales infrastructure without enterprise CRM complexity. Pricing: Startup ($49/month for 3 users); Professional ($99/month for 3 users); Enterprise ($139/month for 3 users); additional users ~$29–$39/user. Close competes with Outreach and Salesloft for outbound sales but at a dramatically lower price point.

Strengths
  • Built-in calling with automatic recording, transcription, and CRM logging — no separate dialer needed
  • Email sequences with reply detection that automatically stops cadences on prospect response
  • Smart Views for dynamic lead queue management without manual CRM administration
  • Purpose-built for inside sales — removes friction from outbound sales workflows
  • Faster implementation and simpler admin than Salesforce for inside sales teams
  • Transparent per-seat pricing significantly lower than Salesforce or HubSpot Sales Hub
  • Active founder-led community with Steli Efti's sales education content
Limitations
  • Less customizable than Salesforce for complex enterprise sales processes
  • Marketing automation features minimal — requires separate email marketing tool
  • Third-party integration ecosystem smaller than Salesforce
  • Limited reporting depth for multi-territory enterprise sales analytics
  • Not designed for field sales or territory management at scale

Best For

Inside sales teams at startups and growth-stage companies doing high-volume outbound Founding teams and early-stage companies who need a CRM without a dedicated Salesforce admin Sales teams where calling velocity is primary and want native dialer in the CRM Companies replacing Salesforce with a simpler, faster CRM for inside sales

Not Ideal For

Enterprise companies with complex sales processes needing Salesforce's customization depthTeams with large field sales requiring territory managementOrganizations needing native marketing automation alongside CRM

Key Features

Built-in calling with recording and transcriptionEmail sequences with reply detectionSmart Views for dynamic lead queuesSMS messagingCall coaching and listeningReporting and pipeline forecastingZapier and API integrations

Who It's For

Inside sales teams at startupsGrowth-stage companies with 10–200 sales repsFounding teams needing a simple, fast CRMSDR and AE teams doing high-volume outbound

Integrations

ZapierSlackHubSpotCalendlyMake

Platforms

web ios android

Founders

  • Steli Efti
  • Anthony Nemitz
  • Thomas Steinacher

Products & Tools

Close CRMCRM / Sales
Visit

Inside sales CRM with built-in calling, email sequences, SMS, and Smart Views — purpose-built for startup and growth-stage outbound sales.

subscription · Free trialFrom Startup $49/month (3 users); Professional $99/month; Enterprise $139/month
Built-in callingEmail sequencesSmart ViewsSMSCall transcription

Sources & Verification

Last reviewed September 2026

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Tags

CRMInside SalesCold CallingSales Automation

Category

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Official Website

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