Outreach
CRM & SalesSales execution platform for revenue teams
About Outreach
Outreach is a sales execution platform that helps revenue teams manage outbound sequences, pipeline forecasting, call coaching, and deal intelligence in a single workflow.
Editorial Assessment
Outreach is a sales execution platform that helps revenue teams manage the entire sales process from first outreach to close — combining sales engagement (sequences, calling, email), deal management, pipeline forecasting, conversation intelligence, and revenue intelligence in a single platform used by enterprise and mid-market B2B sales teams. Founded in 2014 by Manny Medina, Andrew Kinzer, Gordon Hempton, and Wes Hather in Seattle, Washington, Outreach grew from an internal tool for managing high-volume sales outreach into one of the defining sales engagement platforms of the SaaS era. The platform's core is Sequences — multi-step, multi-channel outreach workflows combining email, phone calls, LinkedIn touches, and tasks with A/B testing, reply detection, and engagement tracking. Outreach Commit provides AI-powered pipeline forecasting, calling out at-risk deals and gaps versus quota. Kaia (Knowledge AI Assistant) provides real-time call coaching and automatic note-taking. Outreach's Customer Data Platform enriches prospect records automatically. Pricing is enterprise-only — all plans require a sales call and annual contract, typically $100–$140/user/month. Outreach competes primarily with Salesloft (which merged with Drift in 2023) for enterprise sales engagement and with Gong for conversation intelligence. Its strength is the breadth of the revenue operations workflow it covers in a single platform.
- Sequences: multi-channel, multi-step outreach automation with A/B testing and reply detection
- Outreach Commit for AI-powered pipeline forecasting with deal risk flagging
- Kaia real-time call coaching and automatic meeting note-taking
- Revenue intelligence: account health scores and deal activity insights
- Deep CRM integration with Salesforce — bi-directional sync of all activity
- Enterprise-grade compliance, SSO, and audit logging
- Broad adoption at enterprise SaaS companies — strong reference customer base
- Enterprise-only pricing — no public self-serve plan, typically $100–$140/user/month annual
- Complex implementation requiring dedicated admin and several weeks of onboarding
- Salesforce dependency — teams not on Salesforce have limited CRM integration depth
- Can feel overwhelming for small inside sales teams where Close or Apollo is more appropriate
- Conversation intelligence (Kaia) less specialized than dedicated Gong competitor
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Manny Medina
- Andrew Kinzer
- Gordon Hempton
- Wes Hather
Products & Tools
Enterprise sales engagement platform with sequences, pipeline forecasting (Commit), Kaia call coaching, and revenue intelligence.
Sources & Verification
- Outreach PlatformOfficial Product Page
- Outreach WebsiteOfficial Website
Last reviewed September 2026
Alternatives to Outreach
Salesloft
Revenue workflow platform for sales teams
Apollo.io
B2B sales intelligence and engagement platform
Related Companies
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