C

Copper

CRM & Sales

CRM built natively for Google Workspace

Founded 2013San Francisco, CA, USAsubscriptionFrom $23/user/month (Basic, billed annually)Free TrialVerified · Sep 2026
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About Copper

Copper is a CRM built natively inside Google Workspace, automatically capturing emails, meetings, and files from Gmail and Google Calendar to give sales teams a zero-data-entry relationship manager.

Editorial Assessment

Copper is a San Francisco-based CRM platform founded in 2013 (originally as ProsperWorks) by Jon Lee, specifically designed to work natively inside Google Workspace. Rather than forcing sales teams to learn a new tool, Copper embeds directly into Gmail, Google Calendar, Google Drive, and Google Meet — so contacts, emails, files, and meetings are automatically captured and logged without manual data entry. This frictionless data capture is Copper's primary differentiator against Salesforce, HubSpot, and Pipedrive, where teams must context-switch and manually log activity. Copper automatically populates contact records from Gmail, attaches relevant email threads to deals, creates calendar events as activities, and surfaces deal context directly in the Gmail sidebar. The CRM is best suited for service-based businesses — agencies, consultancies, real estate firms, and professional services — that manage long-term client relationships primarily over email and Google Calendar. Pipelines are visual and Kanban-style, with drag-and-drop deal progression and automated follow-up reminders. Copper integrates natively with Google Sheets for reporting exports and connects to Zapier, Slack, and 70+ other tools. It is not a strong fit for high-volume outbound sales teams — its email sequencing and mass outreach capabilities are lighter than Salesloft, Outreach, or even HubSpot Sales Hub. Copper raised $42 million in funding and was acquired by Recurly in 2023. Pricing starts at $23/user/month (Basic), with Professional at $59/user/month and Business at $99/user/month. It is one of the few CRMs with a Google Workspace Recommended badge, indicating deep platform partnership status.

Strengths
  • Native Gmail and Google Workspace integration — zero data entry for email, calendar, and file activity
  • Automatic contact enrichment from email signatures without manual import
  • Google Workspace Recommended badge — deepest Google integration of any CRM
  • Clean, visual Kanban pipeline management with drag-and-drop deal progression
  • Strong fit for agencies and professional services managing long-term client relationships
Limitations
  • Weaker email sequencing and mass outreach than Salesloft, Outreach, or HubSpot Sales Hub
  • Reporting and analytics are less sophisticated than Salesforce or HubSpot Enterprise
  • Not designed for non-Google-Workspace organizations — poor value if Gmail is not the primary email client
  • Limited workflow automation compared to HubSpot or ActiveCampaign

Best For

Google Workspace-first teams in agencies, consulting, real estate, and professional services Small to mid-market sales teams that conduct most of their sales activity over email and Meets Teams switching from spreadsheets who want a simple CRM without a steep learning curve

Not Ideal For

High-volume outbound sales teams needing advanced email sequences and power dialingOrganizations not using Google Workspace as their primary productivity suiteEnterprises needing complex multi-team CRM customization and advanced analytics

Key Features

Native Gmail sidebar — see full deal context without leaving emailAuto-log emails, calls, and meetings from Google WorkspaceVisual Kanban pipeline with drag-and-drop deal stagesAutomatic contact creation from email signaturesGoogle Calendar activity trackingGoogle Drive file attachment to dealsZapier, Slack, and 70+ integrationsEmail templates and follow-up reminders

Who It's For

Agencies and marketing firms managing client relationshipsReal estate and property management businessesConsulting and professional services firmsSmall and mid-market B2B sales teams on Google Workspace

Integrations

Google WorkspaceSlackZapierMailchimpHubSpot

Platforms

Web Gmail Extension iOS Android

Founders

  • Jon Lee

Products & Tools

Copper CRMCRM
Visit

Google Workspace-native CRM that auto-logs Gmail, Calendar, and Drive activity — no manual data entry required.

subscription · Free trialFrom $23/user/month
Gmail sidebar integrationAuto-logged email activityVisual pipelineContact auto-enrichmentGoogle Calendar tracking

Sources & Verification

Last reviewed September 2026

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Tags

CRMGoogle WorkspaceSales PipelineGmail

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Official Website

copper.com

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