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Thinkific

Creator Tools

Online course platform for creators and businesses

Founded 2012Vancouver, BC, Canadafreemium · Free planFrom Free (unlimited courses and students); Basic $49/month; Start $99/month; Grow $199/monthVerified · Sep 2026
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About Thinkific

Thinkific is an online course and community platform that helps creators and businesses build, market, and sell courses, memberships, and digital products with full control over the experience.

Editorial Assessment

Thinkific is an online course and membership platform that empowers creators, entrepreneurs, and businesses to build and sell courses, communities, digital products, and bundle subscriptions — with a strong focus on white-label branding and community features that makes it a preferred choice for businesses building branded education experiences. Founded in 2012 by Greg Smith, Matt Smith, and Miranda Lievers in Vancouver, Canada, Thinkific went public on the TSX Venture Exchange in 2021. The platform's core strength is its flexibility for building custom-branded online schools: creators can fully white-label the student experience with their own domain, colors, and branding without Thinkific branding visible to students. Thinkific Communities (added in 2022) brings a Circle-like community experience inside the course platform. Thinkific Apps marketplace offers third-party integrations for live sessions, certificates, and cohort experiences. Thinkific's free plan allows unlimited courses and unlimited students — the most generous free offering in the online course platform category — though it takes no transaction fees even on the free plan. Basic ($49/month); Start ($99/month); Grow ($199/month). Thinkific Plus is an enterprise option for companies creating large-scale training academies for customers or employees.

Strengths
  • Most generous free plan in online course platforms: unlimited courses, unlimited students, zero transaction fees
  • Full white-label branding — students see only the creator's brand, not Thinkific
  • Thinkific Communities for integrated peer community alongside course content
  • Thinkific Apps marketplace for live sessions, certificates, and community extensions
  • Thinkific Plus for enterprise customer education and employee training academies
  • Drip scheduling, prerequisite lessons, and completion certificates built-in
  • No transaction fees on any paid plan
Limitations
  • Email marketing not included — requires external tool like Mailchimp or ConvertKit
  • Free plan includes Thinkific subdomain — custom domain requires paid plan
  • Website builder limited compared to Kajabi's or a dedicated website tool
  • Community features newer and less mature than dedicated platforms like Circle
  • Less all-in-one than Kajabi — creators building full businesses need additional tools

Best For

Course creators who need full white-label branding for a professional student experience Businesses building customer education or employee training academies at scale (Thinkific Plus) Creators who want to test unlimited courses for free before committing to a paid plan Organizations that want community and courses integrated on one platform

Not Ideal For

Creators who want email marketing and course delivery in one tool (Kajabi better)Teams needing advanced coaching and 1:1 scheduling (Kajabi better)Creators primarily monetizing through a live cohort model (Maven or Cohort-based platforms better)

Key Features

Unlimited courses and students on free planFull white-label brandingThinkific CommunitiesThinkific Apps marketplaceThinkific Plus for enterprise trainingCompletion certificatesNo transaction feesDrip scheduling and prerequisites

Who It's For

Independent course creatorsBusinesses building customer education programsEnterprise HR teams creating internal training academiesEducators wanting full brand control

Platforms

web ios android

Founders

  • Greg Smith
  • Matt Smith
  • Miranda Lievers

Products & Tools

ThinkificOnline Course Platform
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Online course and community platform with unlimited free courses, white-label branding, Thinkific Communities, and enterprise training (Thinkific Plus).

freemium · Free planFrom Free (unlimited courses/students); Basic $49/month; Start $99/month; Grow $199/month
Unlimited free coursesWhite-label brandingCommunitiesApps marketplaceThinkific Plus

Sources & Verification

Last reviewed September 2026

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Tags

Online CoursesCommunityMembershipDigital Products

Category

SaaS Companies

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