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Kajabi

Creator Tools

All-in-one platform to create and sell online courses

Founded 2010Irvine, CA, USA500+ employeessubscriptionFrom Basic $149/month; Growth $199/month; Pro $399/month; 14-day free trialFree TrialVerified · Sep 2026
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About Kajabi

Kajabi is an all-in-one business platform for knowledge entrepreneurs, combining online courses, community, coaching, email marketing, and a website builder under one subscription.

Editorial Assessment

Kajabi is an all-in-one creator business platform that enables coaches, course creators, and entrepreneurs to build and sell online courses, coaching programs, podcasts, newsletters, and communities — without assembling multiple tools for hosting, payments, email marketing, and website building. Founded in 2010 by Kenny Rueter and Travis Rosser in Folsom, California, Kajabi was designed for knowledge entrepreneurs who want to focus on creating content rather than managing software integrations. The platform covers online course creation with multimedia lessons, quizzes, and drip scheduling; membership sites; coaching programs with session scheduling and client portals; podcast hosting; a newsletter product; community features; and a website/landing page builder — all connected to a single Stripe-powered payments layer that handles subscriptions, one-time purchases, payment plans, and upsells. Kajabi's email marketing engine triggers automations based on product purchases, course completion milestones, and member behavior. The Analytics dashboard tracks revenue, subscribers, page views, and video engagement in one place. Kajabi AI assists with course outline generation, email copywriting, and landing page creation. Pricing: Basic ($149/month); Growth ($199/month); Pro ($399/month) — all with a 14-day free trial. Pricing is relatively high compared to Teachable or Thinkific, but Kajabi's all-in-one nature eliminates the need for separate Mailchimp, Squarespace, and community tools.

Strengths
  • Genuinely all-in-one: courses, coaching, podcast, newsletter, community, website, and email in one platform
  • Strong email automation triggered by product purchases, completions, and member behavior
  • Payment processing (subscriptions, payment plans, upsells) natively built with Stripe
  • Kajabi AI for course outlines, email copy, and landing page generation
  • No transaction fees on sales (unlike Teachable's lower plans)
  • Kajabi Communities for paid membership and community engagement
  • Podcast hosting built in — no separate hosting required
Limitations
  • Higher pricing than Teachable or Thinkific — $149/month entry point before trials
  • Video hosting has storage limits per plan — high-video-volume courses may need Vimeo alongside
  • Website and landing page builder less flexible than dedicated tools like Webflow
  • Community features less advanced than dedicated platforms like Circle
  • Limited to 3 products on Basic plan — creators with large product catalogs need Growth or Pro

Best For

Coaches and course creators who want to run their full business from one platform Knowledge entrepreneurs who want to avoid managing separate tools for email, website, and payments Established creators building subscription-based membership businesses Consultants offering digital products, coaching, and community in combination

Not Ideal For

Budget-conscious new creators — Teachable's lower pricing better for testing a first courseTeams needing a standalone community (Circle better for community-first businesses)Creators who primarily sell through marketplaces like Udemy rather than direct sales

Key Features

Online course creation with drip scheduling and quizzesCoaching programs and client portalsPodcast hostingNewsletter productCommunity featuresWebsite and landing page builderEmail marketing with behavioral automationKajabi AI for content generation

Who It's For

Online course creators and coachesKnowledge entrepreneurs and consultantsMembership site ownersCreators building direct-to-audience digital businesses

Platforms

web ios android

Founders

  • Kenny Rueter
  • Travis Rosser

Products & Tools

Kajabi Creator PlatformCreator Economy / Online Course Platform
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All-in-one platform for building online course, coaching, membership, podcast, newsletter, and community businesses with email marketing and payments.

subscription · Free trialFrom Basic $149/month; Growth $199/month; Pro $399/month
Online coursesCoaching programsPodcastNewsletterCommunity

Sources & Verification

Last reviewed September 2026

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Tags

Online CoursesCreator EconomyMembershipDigital Products

Category

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Official Website

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