SE Ranking
SEO SoftwareAll-in-one SEO software for agencies and businesses
About SE Ranking
SE Ranking is a comprehensive SEO platform covering rank tracking, website audit, backlink analysis, and keyword research — popular with agencies for its white-label reporting and competitive pricing.
Editorial Assessment
SE Ranking is a comprehensive SEO platform targeting small businesses, agencies, and in-house SEO teams that want a competitive alternative to Semrush and Ahrefs at a significantly lower price point — covering keyword research, rank tracking, site audit, backlink analysis, competitor research, and content optimization in a single tool. Founded in 2013 by Valery Kurilov in San Jose, California, SE Ranking has grown to over 1 million users by focusing on pricing accessibility and ease of use compared to the dominant SEO platforms. The rank tracker monitors keyword positions across Google, Bing, Yahoo, and YouTube at configurable check frequencies (daily, every 3 days, weekly), with white-label reporting for agencies. The website audit crawls technical SEO issues with priority scoring. The backlink checker and monitor tracks referring domains and detects new and lost links. The keyword research tool covers search volume, keyword difficulty, and SERP feature analysis. SE Ranking's AI Content Writer and On-Page SEO Checker integrate NLP-based content optimization directly into the platform. Pricing is based on the number of keywords tracked: Essential (up to 750 keywords, $55/month); Pro (up to 3,000 keywords, $109/month); Business (unlimited keywords, $239/month). A 14-day free trial is available. Agency packs allow white-label client reporting with custom branding. SE Ranking's pricing typically runs 40–60% below Semrush for comparable functionality, making it the recommended alternative for budget-conscious SEO teams.
- Competitive pricing: 40–60% below Semrush/Ahrefs for comparable rank tracking and audit features
- Daily rank tracking with historical position data across Google, Bing, Yahoo, and YouTube
- White-label reporting for agencies with client-ready branded PDF reports
- Website audit with prioritized issue scoring across technical SEO health
- AI Content Writer and On-Page SEO Checker integrated into the platform
- Backlink monitor with new and lost link alerts
- 14-day free trial with full feature access
- Keyword research database smaller than Semrush or Ahrefs for niche or international markets
- Backlink index depth less comprehensive than Ahrefs or Majestic for competitive link analysis
- Historical data depth (typically 2 years) less than Ahrefs' longer historical range
- Content tool less mature than dedicated alternatives like Surfer SEO
- UI and workflow less polished than Semrush for power users managing large campaigns
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Products & Tools
All-in-one SEO platform with rank tracking, site audit, backlink analysis, keyword research, and white-label reporting at competitive pricing.
Sources & Verification
- SE Ranking PricingOfficial Pricing
- SE Ranking WebsiteOfficial Website
Last reviewed September 2026
Alternatives to SE Ranking
Semrush
All-in-one SEO and digital marketing suite
Ahrefs
SEO toolset for link building and keyword research
Moz
SEO software trusted by thousands of marketers
Related Companies
SE Ranking FAQs
How does SE Ranking compare to Semrush?
SE Ranking is generally more affordable than Semrush and offers similar core features. Semrush has a larger keyword and backlink database.
Is SE Ranking good for agencies?
Yes — SE Ranking has white-label dashboards, client access management, and bulk keyword tracking at competitive agency pricing.
Tags
Looking for agencies that work with SE Ranking?
Browse verified agencies on GoContento that specialise in this platform.
Find Agencies