M

Moz

SEO Software

SEO software trusted by thousands of marketers

Founded 2004Seattle, WA, USASubscription · Free planFrom $39/month (Starter, billed annually)Free Trial
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About Moz

Moz provides SEO software including keyword research, link explorer, rank tracking, and site crawling tools alongside educational resources and community.

Editorial Assessment

Moz's clearest differentiator is Domain Authority — the metric it created and calculates natively, making it the only platform where DA is a first-party measurement rather than an estimate. Its toolset covers the core SEO workflow with a lower learning curve than larger platforms, making it accessible to marketing generalists and smaller teams. The trade-off is that Moz's keyword and backlink databases are generally smaller and less frequently updated than Ahrefs or Semrush. Moz Local is sold as a separate per-location product for managing business listings and citations. It is well suited for teams where Domain Authority benchmarking is central to link outreach, PR reporting, or client deliverables.

Strengths
  • Native first-party source of Domain Authority metric
  • Lower learning curve than larger SEO platforms
  • Keyword Explorer with intent and opportunity scoring
  • MozBar browser extension for quick on-page checks
  • Moz Local for citation and listing management at scale
  • 7-day free trial on all paid plans
Limitations
  • Smaller backlink index compared to Ahrefs and Semrush
  • Less frequent data updates than top competitors
  • Fewer advanced features for enterprise teams
  • Limited AI visibility or LLM tracking capabilities
  • Additional user seats cost $49/user/month

Best For

Small to mid-size businesses learning SEO Agencies doing link outreach where Domain Authority benchmarking matters SEO teams wanting a focused toolkit without feature overload Marketers needing local listing management via Moz Local Teams where DA is part of client reporting deliverables

Not Ideal For

Enterprise teams needing the largest possible keyword or backlink databasesMarketers who need AI search visibility trackingPPC or paid media research use casesTeams managing 50+ campaigns simultaneously

Key Features

Keyword ExplorerLink ExplorerRank TrackerSite CrawlDomain Authority metricLocal SEO tools

Who It's For

SEO beginnersSMBsIn-house marketersAgencies

Integrations

Google AnalyticsGoogle Search ConsoleZapier

Platforms

web chrome-extension

Founders

  • Rand Fishkin
  • Gillian Muessig

Products & Tools

Moz ProSEO Software
Visit

Moz's core SEO subscription providing keyword research, rank tracking, backlink analysis via Link Explorer, technical site auditing, and Domain Authority scoring across tracked campaigns.

subscription · Free trialFrom $39/month (Starter, billed annually)
Keyword Explorer with difficulty and opportunity scoringLink Explorer for backlink analysisDomain Authority scoringRank Tracker for keyword position monitoringSite Crawl for technical auditing
Moz LocalLocal SEO & Listing Management
Visit

A local SEO product for distributing and managing business listings across 90+ directories, monitoring and responding to reviews, and tracking local search performance.

subscriptionFrom $16/month per location (billed annually)
Distribution to 90+ business directoriesReview monitoring and responseGeoRank local map trackingSentiment analysisSocial posting to Google and Facebook (higher tiers)

Sources & Verification

Alternatives to Moz

S

Semrush

All-in-one SEO and digital marketing suite

A

Ahrefs

SEO toolset for link building and keyword research

S

SE Ranking

All-in-one SEO software for agencies and businesses

View all Moz alternatives

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The world's leading website SEO crawler

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Surfer SEO

AI-powered content optimization for higher rankings

Moz FAQs

What is Domain Authority?

Domain Authority (DA) is a metric created by Moz that predicts how likely a website is to rank in search engines, scored from 1 to 100. It's a widely used benchmark for comparing website strength.

Is Moz free?

Moz offers a free Moz account with limited keyword and link research queries. Paid plans (Moz Pro) start at $99/month.

Tags

SEODomain AuthorityKeyword ResearchSite Audit

Category

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Official Website

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