Loom
Productivity & CollaborationAsync video messaging for teams
About Loom
Loom lets you record and share video messages instantly, replacing unnecessary meetings with async communication for remote and hybrid teams.
Editorial Assessment
Loom is an asynchronous video messaging platform that allows users to record their screen, camera, and microphone simultaneously and instantly share a link to the recording — eliminating the need for synchronous meetings for communication that can be conveyed by video. Founded in 2015 by Vinay Hiremath, Shahed Khan, and Joe Thomas, Loom became widely adopted by remote and hybrid teams seeking alternatives to unnecessary meetings. In October 2023, Atlassian acquired Loom for $975 million and integrated it into the Atlassian collaboration suite alongside Confluence and Jira. The acquisition gives Loom distribution through Atlassian's 10 million+ user base, but also aligns Loom's roadmap with Atlassian's enterprise needs. The Starter plan is free: 25 videos, up to 5 minutes per video, unlimited viewers. The Business plan ($12.50/creator/month billed annually) provides unlimited videos, recordings up to 6 hours, and engagement analytics. Loom AI adds automatic transcription, summaries, chapters, and action item extraction. Loom videos can be commented on at specific timestamps, reacted to with emoji, and embedded anywhere. Loom's primary use case is internal communication: replacing status update meetings, documenting complex processes, and providing async code reviews. Its main competitive distinction is simplicity: record and share in under 10 seconds with no file upload or encoding wait.
- Record and share in under 10 seconds — no upload, encoding, or file management
- Simultaneous screen, camera, and microphone recording in one click
- Loom AI: auto-transcription, summaries, chapters, and action item extraction
- Timestamp-based comments and emoji reactions for async feedback
- Slack, Notion, Confluence, Jira, and Gmail integrations
- Video analytics showing who watched, for how long, and when they replayed
- Atlassian ecosystem integration post-acquisition
- Free tier limited to 25 videos and 5 minutes per recording
- Not suitable for polished customer-facing video hosting (Wistia or Vimeo better)
- Mobile recording features less polished than desktop extension
- Post-Atlassian acquisition, product roadmap increasingly enterprise-focused
- Video storage not designed for long-term archive or large-scale library management
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Vinay Hiremath
- Shahed Khan
- Joe Thomas
Products & Tools
Async video messaging platform for recording and sharing screen and camera videos instantly.
Sources & Verification
- Loom PricingOfficial Pricing
- Loom AboutReference
Last reviewed September 2026
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Notion
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Asana
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Loom FAQs
What is Loom used for?
Loom is used to replace meetings and long email threads with short video messages — popular for product demos, feedback sharing, onboarding, and async team communication.
Is Loom free?
Loom has a free Starter plan with up to 25 videos of 5 minutes each. Business plans from $12.50/user/month remove limits and add AI features.
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