Upfluence
Influencer MarketingInfluencer marketing software and creator search engine
About Upfluence
Upfluence is an influencer marketing platform with a database of over 7 million creator profiles, enabling brands to find, contact, and manage influencer campaigns with built-in payment and analytics tools.
Editorial Assessment
Upfluence is an influencer marketing and affiliate software platform founded in 2013 by Kevin Creusy, Romain Baert, and Victor Froissard. The company differentiates itself by combining a large searchable influencer database with native integrations into ecommerce platforms and email marketing tools, making it particularly appealing to brands that want to blend influencer marketing with affiliate and ambassador programs. Upfluence's database provides access to millions of creators across Instagram, YouTube, TikTok, Pinterest, Twitter, and blogs, with rich data on audience demographics, engagement rates, and contact information. One of Upfluence's most distinctive features is its ability to identify influencers from within a brand's own customer base. By integrating with Shopify, WooCommerce, or Klaviyo, Upfluence can analyze a brand's existing customers and surface those who already have significant social media followings — enabling highly authentic, relationship-first influencer partnerships with people who genuinely use the product. The platform supports the full campaign workflow including influencer outreach via automated email sequences, product gifting, discount and affiliate code management, content approval, and performance reporting. Its affiliate features make it a strong bridge between influencer marketing and performance marketing, enabling brands to run cost-per-acquisition influencer campaigns. Upfluence serves a wide range of brands from mid-market to enterprise, and is used across industries including ecommerce, beauty, fitness, and consumer packaged goods. Its combination of discovery, CRM, and affiliate capabilities in a single platform makes it a strong all-in-one option for brands scaling their creator programs.
- Identifies influencers within a brand's existing customer base via ecommerce integrations
- Combines influencer marketing and affiliate/ambassador program management
- Large searchable creator database with detailed audience and engagement data
- Automated influencer outreach and email sequence tools
- Strong ecommerce integrations with Shopify, WooCommerce, and Klaviyo
- Custom enterprise pricing with no transparent public pricing
- Interface can feel complex for users new to influencer marketing platforms
- Discovery database quality varies by creator tier and geographic market
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Kevin Creusy
- Romain Baert
- Victor Froissard
Products & Tools
All-in-one influencer marketing platform with creator discovery, outreach automation, affiliate management, and ecommerce integrations for brands scaling their influencer programs.
Tool that identifies social media influencers within a brand's own website visitors and customer lists, enabling authentic ambassador recruitment from existing brand advocates.
Sources & Verification
- Upfluence Official WebsiteOfficial Website
- Upfluence Platform FeaturesOfficial Product Page
Last reviewed September 2026
Alternatives to Upfluence
GRIN
Creator management platform for e-commerce brands
Traackr
Global influencer marketing platform for enterprise brands
Related Companies
Tags
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