G

GRIN

Influencer Marketing

Creator management platform for e-commerce brands

Founded 2014Sacramento, CA, USAsubscriptionFrom Custom / contact for pricingVerified · Sep 2026
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About GRIN

GRIN is a creator management platform that helps e-commerce brands discover influencers, manage relationships, run gifting campaigns, and measure the ROI of influencer marketing programmes.

Editorial Assessment

GRIN is an influencer marketing platform purpose-built for direct-to-consumer (DTC) ecommerce brands, founded in 2014 by Brian Mechem and Brandon Brown in Sacramento, California. Unlike marketplace-based influencer platforms, GRIN operates as a creator management system — it helps brands build and manage their own proprietary network of influencers and brand ambassadors rather than renting access to a third-party database. This relationship-first philosophy makes GRIN particularly popular with fast-growing DTC brands that rely on authentic creator partnerships to drive revenue. GRIN's platform integrates directly with ecommerce systems such as Shopify, WooCommerce, and Magento, enabling brands to send product seedings, manage gifting campaigns, and track affiliate-driven revenue from within a single dashboard. Its influencer CRM allows brands to centralize all creator communications, contracts, content approvals, and payment processing, replacing the messy spreadsheet workflows that many brands rely on. The platform supports the full influencer lifecycle — from discovery and recruitment through to campaign execution, content collection, reporting, and payment. GRIN's reporting suite connects influencer activity to real business outcomes, tracking revenue attribution, earned media value, and ROI. This makes it highly compelling for performance-driven ecommerce marketers who need to justify creator marketing spend. It is considered a top choice for brands in beauty, apparel, health and wellness, and consumer goods verticals that run always-on ambassador programs at scale.

Strengths
  • Deep ecommerce integrations with Shopify, WooCommerce, and Magento for revenue tracking
  • Creator relationship management (CRM) for managing owned influencer networks
  • End-to-end campaign management from recruitment to payment and reporting
  • Content collection and rights management built into the workflow
  • Strong ROI and revenue attribution reporting for DTC brands
Limitations
  • No built-in influencer marketplace — brands must build their own creator network
  • Enterprise-only pricing with no public rates or self-serve trial
  • Best fit for ecommerce brands; less suited to B2B or service-based companies

Best For

DTC ecommerce brands running ambassador and influencer programs at scale Marketing teams managing large ongoing creator rosters with complex workflows Brands that want to own influencer relationships rather than use a marketplace

Not Ideal For

Small businesses or startups that need an affordable entry-level influencer toolB2B companies or non-ecommerce brands without product gifting needs

Key Features

Influencer CRM for managing creator relationships and communicationsShopify and ecommerce platform integrations for product seedingCampaign management with content approval workflowsRevenue attribution and influencer ROI reportingAutomated influencer payments and contract management

Who It's For

DTC ecommerce brandsConsumer goods brands in beauty, apparel, and wellness

Integrations

ShopifyWooCommerceKlaviyoSalesforceSlack

Platforms

Web

Founders

  • Brian Mechem
  • Brandon Brown

Products & Tools

GRIN Creator Management PlatformInfluencer Marketing
Visit

All-in-one creator management system for DTC brands to discover, recruit, manage, and measure influencer partnerships with deep ecommerce integrations.

subscriptionFrom Custom
Creator CRMShopify integrationContent approvalRevenue attributionAutomated payments
GRIN Reporting & AnalyticsInfluencer Marketing Analytics
Visit

Performance reporting suite that connects influencer activity to ecommerce revenue, tracking earned media value, affiliate conversions, and campaign ROI.

subscriptionFrom Custom
Revenue attributionEarned media value trackingCampaign performance dashboardsCreator performance benchmarking

Sources & Verification

Last reviewed September 2026

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Tags

Influencer MarketingCreator ManagementE-commerceUGC

Category

SaaS Companies

Influencer Marketing

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Official Website

grin.co

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