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Yext

Reputation & Reviews

Digital presence platform for multi-location brands

Founded 2006New York, NY, USA1,000+ employeescustomFrom ~$199/year per location (estimated; enterprise custom)Verified · Sep 2026
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About Yext

Yext is a digital presence platform that enables multi-location businesses to manage their listings, reviews, and AI-powered search experiences across hundreds of directories and search platforms.

Editorial Assessment

Yext is a New York-based digital presence platform founded in 2006 by Howard Lerman, Brian Distelburger, and Brent Metz. Originally launched as a call tracking service, Yext pivoted in 2011 to become the category leader in business listings management — the technology that ensures a brand's name, address, phone number (NAP), hours, and other facts are synchronized and accurate across the web's hundreds of directories, maps, and search engines. Yext's core product, Knowledge Graph, functions as a single source of truth for business facts that syncs outward to its publisher network including Google, Apple Maps, Facebook, Bing, Yelp, TripAdvisor, and 200+ other destinations. This is especially valuable for multi-location enterprises (retail chains, franchises, restaurant groups, healthcare networks) where NAP inconsistencies create real-world customer friction and erode local SEO rankings. Yext went public on the NYSE in April 2017 and has since expanded well beyond listings into site search (Yext Search), review management, analytics, pages (location landing pages), and most recently AI-powered answers (Yext Chat). Yext Chat allows businesses to deploy conversational AI that draws from the Knowledge Graph for factually accurate responses — a meaningful differentiation in a market where generative AI hallucination is a liability. Yext's enterprise positioning means it targets Fortune 500 retailers, healthcare systems, hotels, and financial services firms rather than SMBs. The platform is noticeably priced at the higher end, and smaller businesses typically find services like Moz Local or BrightLocal more cost-effective for basic listings management. Competitors in the enterprise space include Reputation.com, Birdeye, and SOCi.

Strengths
  • Market leader in enterprise listings management with publisher network of 200+ directories and maps
  • Knowledge Graph single source of truth ensures consistent NAP data across all digital touchpoints
  • Strong multi-location support — purpose-built for franchises, retail chains, and healthcare networks
  • Yext Chat AI answers grounded in Knowledge Graph reduce hallucination risk versus generic LLM tools
  • Site search product adds value beyond listings, indexing a brand's own content for on-site discovery
Limitations
  • Enterprise pricing puts it out of reach for SMBs — most affordable for 50+ location businesses
  • Platform complexity requires dedicated implementation support for initial Knowledge Graph setup
  • Review management and reputation features lag behind Birdeye and Podium in depth
  • Publisher network updates can take days to propagate across all destinations

Best For

Multi-location enterprises needing centralized control of business information across 200+ directories Franchises and retail chains where location data accuracy directly impacts foot traffic Healthcare systems, hotels, and financial services needing precise, compliant public information

Not Ideal For

Single-location small businesses — cost/benefit ratio is poor at small scaleBusinesses primarily needing review management rather than listings managementStartups and SMBs on tight budgets (Moz Local or BrightLocal are more economical)

Key Features

Knowledge Graph — centralized business data that syncs to 200+ publisher destinationsListings management across Google, Apple Maps, Facebook, Bing, Yelp, and 200+ moreYext Pages — SEO-optimized location landing pages generated from Knowledge GraphYext Reviews — centralized review monitoring and responseYext Search — AI-powered site search for brand-owned websitesYext Chat — conversational AI answers grounded in Knowledge Graph dataAnalytics — visibility metrics, search impressions, and review performance

Who It's For

Multi-location retail chains and franchisesHealthcare systems and medical groupsHotel chains and hospitality groupsFinancial services companies with physical branches

Integrations

SalesforceGoogleFacebookHubSpotZapier

Platforms

Web

Founders

  • Howard Lerman
  • Brian Distelburger
  • Brent Metz

Products & Tools

Yext ListingsListings Management
Visit

Enterprise listings management syncing business facts from Knowledge Graph to 200+ directories and map apps.

subscriptionFrom ~$199/year per location
200+ publisher syncNAP consistencyHours and holiday updatesSchema markupDuplicate listing suppression
Yext ChatAI Chat
Visit

AI-powered conversational answers grounded in the Yext Knowledge Graph for accurate, on-brand customer responses.

customFrom Custom
Knowledge Graph-grounded answersMulti-channel deploymentHallucination reductionAnalyticsHuman handoff

Sources & Verification

Last reviewed September 2026

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Tags

Local SEOListings ManagementReviewsAI Search

Category

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