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Meltwater

PR & Media Relations

Media intelligence and social listening platform

Founded 2001San Francisco, CA, USA2,000+ employeescustomFrom Custom (estimated $6,000–$20,000+/year depending on modules)Free TrialVerified · Sep 2026
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About Meltwater

Meltwater is a global media intelligence platform offering press monitoring, social listening, influencer marketing, and PR analytics to help organisations manage their media presence.

Editorial Assessment

Meltwater is a Norwegian-founded media intelligence and PR analytics company established in Oslo in 2001 by Jørn Lyseggen. Originally launched as a news clipping and monitoring service — a software replacement for paper press clipping bureaux — Meltwater has grown through acquisitions and product expansion into a comprehensive media intelligence suite covering news monitoring, social media listening, influencer marketing, consumer intelligence, and PR analytics. The company went public on the Oslo Stock Exchange in December 2020. Meltwater's core positioning is as an 'outside insight' platform, providing organizations with real-time intelligence about what is being said about their brand, competitors, and industry across millions of news sources, blogs, forums, podcasts, and social media platforms. Its media monitoring scans over 500 million online sources across 200+ countries in 60+ languages, making it one of the broadest coverage platforms in the industry. Meltwater acquired social analytics firm Sysomos and influencer platform Klear to expand its social and influencer capabilities. The platform is primarily used by PR and communications teams at mid-market and enterprise companies to track press coverage, measure share of voice against competitors, monitor executive sentiment, and measure the impact of PR campaigns. Key competitors include Cision, Brandwatch, Sprinklr, and Talkwalker. Meltwater's weakness relative to Brandwatch and Sprinklr is social media analytics depth — Brandwatch is generally considered superior for social listening at scale. Meltwater's strength is its combined media + social + influencer breadth in a single platform, particularly for mid-market PR teams that cannot afford multiple specialized tools.

Strengths
  • Monitors 500M+ online sources across news, blogs, forums, podcasts, and social media globally
  • Supports 60+ languages across 200+ countries — one of the broadest geographic coverage in media monitoring
  • Influencer discovery and management integrated via Klear acquisition
  • Combined media + social + consumer intelligence reduces need for multiple separate tools
  • Strong PR analytics including AVE, share of voice, and reach metrics for campaign reporting
Limitations
  • Social listening analytics less deep than Brandwatch or Sprinklr for power users
  • Platform can feel complex and data-heavy for small teams without dedicated analysts
  • Pricing is enterprise-tier — cost prohibitive for startups and small businesses
  • Historical data depth varies by source type — some social channels have limited lookback periods

Best For

PR and communications teams at mid-market and enterprise companies monitoring brand coverage Marketing teams tracking competitor share of voice and industry news in real time Brands needing influencer discovery alongside media monitoring in a single platform

Not Ideal For

Startups and SMBs — pricing and complexity are designed for enterprise teamsPure social listening use cases — Brandwatch has deeper social analyticsSEO teams — this is PR intelligence, not an SEO keyword tracking tool

Key Features

News and media monitoring across 500M+ sources in 60+ languagesSocial media listening across Twitter, Instagram, Facebook, Reddit, and forumsInfluencer discovery and campaign management (via Klear)Consumer intelligence and audience insightsShare of voice and competitive benchmarkingPR analytics including estimated reach and AVECustomizable dashboards and automated reporting

Who It's For

Corporate communications and PR teams at enterprisesMarketing and brand strategy teamsAgency PR professionals managing multiple client brandsGovernment and public sector communications offices

Integrations

SlackHubSpotSalesforceHootsuiteZapier

Platforms

Web iOS Android

Founders

  • Jørn Lyseggen

Products & Tools

Meltwater Media IntelligenceMedia Monitoring
Visit

News and media monitoring platform tracking brand mentions, coverage, and share of voice across 500M+ global sources.

custom · Free trialFrom Custom
500M+ source monitoringMulti-language coverageShare of voice analyticsMedia outreach CRMCampaign impact reporting
Meltwater SocialSocial Media Monitoring
Visit

Social media listening and analytics across major social platforms with sentiment analysis and trend detection.

customFrom Custom
Social listeningSentiment analysisTrend detectionCompetitive benchmarkingAudience demographics

Sources & Verification

Last reviewed September 2026

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Tags

Media MonitoringPRSocial ListeningInfluencer Marketing

Category

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Official Website

meltwater.com

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