Prowly
PR & Media RelationsPR software for modern communications teams
About Prowly
Prowly is a PR platform offering a media database, pitch personalisation, press release creation with a newsroom builder, and media monitoring for PR and communications professionals.
Editorial Assessment
Prowly is a PR software platform founded in 2013 by Joanna Drabent and Łukasz Piotrowski in Poland. The company was acquired by Semrush in 2020, giving it the backing and resources to expand its market presence globally. Prowly is designed as a comprehensive but approachable PR tool that covers the key pillars of modern public relations: building and managing journalist relationships, creating and publishing press releases in a branded online newsroom, pitching media contacts, and monitoring coverage and brand mentions. Prowly's integrated newsroom feature is one of its standout differentiators — brands can create a branded online press room that hosts all their press releases, media assets, company information, and press contacts, providing journalists with a professional hub to access everything they need. This is particularly valuable for brands that want to present a polished, organized face to the media. The platform includes a media database of over one million journalist and blogger contacts, a drag-and-drop press release editor, personalized email pitching tools with open-rate tracking, and media monitoring for brand mentions across online news and social media. Prowly also offers a 7-day free trial, making it one of the few PR platforms accessible for evaluation without committing to a sales conversation. Pricing starts at approximately $258 per month, making it more accessible than enterprise-only competitors. Prowly is well-suited to small and mid-sized PR agencies, in-house communications teams at growing companies, and startups seeking professional-grade PR tools without the enterprise pricing of Cision or Muck Rack. Its strength is in making PR workflows more organized, visual, and measurable for teams that don't have dedicated PR operations infrastructure.
- Branded online newsroom for hosting press releases and media assets professionally
- Accessible pricing starting around $258/month with a 7-day free trial
- Personalized email pitching with open and click tracking
- Integrated media database of over one million journalist contacts
- User-friendly drag-and-drop press release editor
- Media database and monitoring less comprehensive than legacy enterprise tools like Cision
- Limited broadcast media monitoring compared to specialized monitoring platforms
- Smaller journalist database depth compared to Muck Rack for niche beat coverage
Best For
Not Ideal For
Key Features
Who It's For
Platforms
Founders
- Joanna Drabent
- Łukasz Piotrowski
Products & Tools
All-in-one PR software for creating press releases, managing journalist relationships, pitching media contacts, and monitoring brand coverage — including a branded online newsroom.
Branded media center feature that allows companies to publish press releases, host media kits, logos, images, and company information in a professional, journalist-friendly press room.
Sources & Verification
- Prowly Official WebsiteOfficial Website
- Prowly Pricing PageOfficial Pricing
Last reviewed September 2026
Alternatives to Prowly
Cision
PR software and earned media management platform
Muck Rack
Public relations management software for PR teams
Related Companies
Tags
Looking for agencies that work with Prowly?
Browse verified agencies on GoContento that specialise in this platform.
Find Agencies