Muck Rack
PR & Media RelationsPublic relations management software for PR teams
About Muck Rack
Muck Rack is a PR software platform that helps teams find journalists, build media lists, send personalised pitches, monitor coverage, and report on campaign results in one place.
Editorial Assessment
Muck Rack is a PR software platform founded in 2009 by Gregory Galant and Lee Semel in New York City. The company built its reputation as the go-to tool for PR professionals who want modern, intuitive software for finding and connecting with journalists, monitoring news coverage, and proving the value of their PR efforts. Muck Rack's journalist database is one of its most celebrated features — it is built from journalist-verified profiles that are regularly updated, reducing the data quality problems that have long plagued legacy PR databases. Journalists can claim and maintain their own Muck Rack profiles, which means contact information, beat preferences, and recent articles are typically more accurate and current than competitors. The platform supports the full PR workflow: building targeted media lists from a database of hundreds of thousands of journalists and media professionals, drafting and sending personalized pitches, tracking email open and engagement rates, monitoring news coverage in real time, and generating reports that show coverage volume, reach, and sentiment. Muck Rack's reporting tools are particularly valued by agency teams who need to demonstrate PR results to clients. Media monitoring in Muck Rack covers online news, print publications, and social media activity by journalists, giving communications teams a holistic view of how their stories are spreading. The platform also offers team collaboration features including shared media lists, campaign organization, and activity tracking. Muck Rack is positioned as a more modern, user-friendly alternative to legacy PR tools like Cision, and is widely used by PR agencies, in-house communications teams at mid-market companies, and newsrooms. Its strength lies in its clean UX, accurate journalist data, and strong focus on pitching and coverage tracking.
- High-accuracy journalist database with journalist-verified and self-maintained profiles
- Intuitive pitch management with email tracking and engagement metrics
- Real-time news and coverage monitoring across online and social media
- Clean, modern UX compared to legacy enterprise PR platforms
- Strong reporting tools for demonstrating PR impact and media coverage
- Enterprise pricing with no public rates or self-serve option
- Broadcast media monitoring is less comprehensive than some competitors
- International journalist coverage is stronger in English-speaking markets
Best For
Not Ideal For
Key Features
Who It's For
Platforms
Founders
- Gregory Galant
- Lee Semel
Products & Tools
Modern PR software platform for finding journalists, managing pitches, monitoring coverage, and reporting PR results — with a highly accurate, journalist-maintained media database.
Real-time news monitoring tool that tracks brand and keyword mentions across thousands of online news sources and journalist social media activity, with alerting and reporting features.
Sources & Verification
- Muck Rack Official WebsiteOfficial Website
- Muck Rack Features OverviewOfficial Product Page
Last reviewed September 2026
Alternatives to Muck Rack
Cision
PR software and earned media management platform
Meltwater
Media intelligence and social listening platform
Related Companies
Tags
Looking for agencies that work with Muck Rack?
Browse verified agencies on GoContento that specialise in this platform.
Find Agencies