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Synthesia

AI Video

Create professional AI videos from text

Founded 2017London, UK500+ employeesfreemium · Free planFrom Free (1,200 credits/month); $18/month (Starter, billed annually)Free Trial
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About Synthesia

Synthesia is an AI video generation platform that enables companies to create professional-quality videos with AI avatars from a script — without cameras, studios, or actors.

Editorial Assessment

Synthesia creates AI-generated videos from text scripts using photorealistic digital avatars, eliminating the need for cameras, actors, recording studios, or video editing expertise. The central use case is training and learning content — where consistent delivery, multilingual coverage, and easy future updates matter more than cinematic production quality. A script written once can be automatically dubbed into 160+ languages with synchronized lip movements, which makes Synthesia practical for global L&D teams that previously re-recorded video in each language separately. Custom avatar creation (digital likenesses of real people) requires Creator tier or above. AI avatars are visibly synthetic, which limits the tool for marketing content requiring authentic human presence or emotional storytelling. The API enables programmatic video generation for organizations embedding video production into automated workflows.

Strengths
  • No camera, studio, or editing expertise required — script in, video out
  • 160+ languages with synchronized lip movement for multilingual training content
  • 125+ stock avatars plus custom avatar creation on Creator tier
  • Script editing automatically updates the video — no re-recording required
  • ISO 27001 and SOC 2 Type II certified
  • API for programmatic video generation
  • Free/Basic plan with 1,200 monthly credits (no credit card required)
Limitations
  • AI avatars are visibly synthetic — unsuitable for content requiring human authenticity
  • Video length and asset generation tied to credit limits per plan
  • Custom personal avatar creation requires Creator plan ($64/month annual)
  • Limited fine-grained control over avatar gestures, expression, and pacing
  • Not a replacement for cinematic or live-action video production

Best For

L&D teams producing multilingual training videos at scale HR departments standardizing onboarding video delivery across offices SaaS companies creating product walkthroughs across multiple languages Organizations needing frequent video updates without re-shooting

Not Ideal For

Marketing campaigns requiring authentic human presence and emotional connectionHigh-budget brand or cinematic video productionContent creators building personal brand video with their own likeness on lower tiers

Key Features

AI avatar video generation from text scripts160+ languages with synchronized lip movements125+ stock AI avatarsCustom personal avatar creation (Creator+)AI Dubbing for re-voicing existing videosAPI for programmatic video generationInteractive video creationTemplate library for common training formats

Who It's For

Learning and development teamsHR and people operations teamsSaaS product and customer success teamsGlobal enterprises needing multilingual video content

Integrations

PowerPointGoogle SlidesHubSpotCanva

Platforms

web api

Founders

  • Victor Riparbelli
  • Steffen Tjerrild
  • Mark Sherwood
  • Lourdes Agapito

Products & Tools

Synthesia PlatformAI Video Generation
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AI video generation platform for creating training and explainer videos from text scripts using digital avatars.

freemium · Free plan · Free trialFrom Free; $18/month (Starter annual)
Avatar video creation160+ languagesScript-to-videoCustom avatarsInteractive video
Synthesia APIAPI
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Programmatic video generation API for embedding AI avatar video production into automated workflows and applications.

subscriptionFrom Contact sales
Programmatic video generationWebhook deliveryCustom avatar integration

Sources & Verification

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Tags

AI VideoVideo CreationCorporate TrainingExplainer Videos

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Official Website

synthesia.io

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