S
Segment
Customer Data PlatformCustomer data platform for unified user profiles
Founded 2011San Francisco, CA, USAFreemium · Free plan
About Segment
Segment (owned by Twilio) is the leading customer data platform (CDP) that collects, standardises, and routes user data to 400+ analytics, marketing, and data tools from a single integration.
Key Features
Data collectionUnified customer profiles400+ integrationsData governancePrivacy controls
Who It's For
SaaS companiesE-commerceEnterprise data teamsMarketing teams
Integrations
SalesforceHubSpotAmplitudeMixpanelBrazeIntercom
Founders
- Peter Reinhardt
- Ilya Volodarsky
- Calvin French-Owen
- Ian Storm Taylor
Related Companies
Segment FAQs
What does a CDP do?
A Customer Data Platform collects behavioural and demographic data from multiple sources, unifies it into customer profiles, and routes it to marketing and analytics tools.
Is Segment the same as Twilio?
Segment was acquired by Twilio in 2020. It continues to operate as a distinct CDP product.
Tags
CDPDataAnalyticsIntegration
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