A

Attentive

E-commerce

SMS and email marketing for e-commerce brands

Founded 2016New York, NY, USA1,000+ employeescustomFrom Enterprise — contact sales (custom pricing by message volume and brand size)Verified · Sep 2026
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About Attentive

Attentive is a conversational marketing platform built for e-commerce, helping brands grow SMS subscriber lists and drive revenue through personalised two-way text message marketing campaigns.

Editorial Assessment

Attentive is the leading SMS and email marketing platform for ecommerce, combining conversational two-way SMS, high-converting popup subscriber acquisition, and AI-powered personalization to help DTC brands build and monetize mobile subscriber lists. Founded in 2016 by Brian Long and Andrew Jones in New York City, Attentive was spun out of TechStars and has grown to serve over 8,000 brands including Coach, Urban Outfitters, and Jack in the Box — making it the dominant platform in the ecommerce SMS marketing space. Attentive's SMS list growth tools (Identity, Sign-Up Units) use two-tap mobile opt-in and exit-intent popups to capture phone numbers alongside email addresses at the highest conversion rates in the category. AI Journeys automate triggered SMS and email flows for cart abandonment, post-purchase, browse abandonment, and replenishment — personalized using the customer's browsing, purchase, and SMS engagement history. Attentive's Concierge product allows two-way conversational SMS where customers can text directly and receive AI or agent responses. Attentive's advanced deliverability infrastructure maintains high SMS throughput with carrier relationships that improve deliverability rates. Pricing is enterprise and volume-based — all plans require sales engagement with custom pricing by message volume. Attentive competes with Postscript (Shopify-native) and Klaviyo (which added SMS) in the ecommerce SMS space.

Strengths
  • Industry-leading SMS list growth tools with two-tap mobile opt-in and exit-intent popups
  • AI Journeys for automated SMS and email flows based on purchase and browse behavior
  • Concierge two-way conversational SMS for customer service and sales
  • Carrier-grade SMS deliverability infrastructure with high throughput rates
  • Combined email and SMS marketing in a single platform with unified subscriber profiles
  • A/B testing and segmentation across SMS and email campaigns
  • Strong customer success and support from Attentive's team
Limitations
  • Enterprise-only pricing — no transparent pricing or self-serve for small brands
  • Annual contracts required — less flexible than Postscript's month-to-month plans
  • Email product newer and less mature than Klaviyo's for ecommerce email depth
  • Two-way SMS (Concierge) requires additional investment beyond core messaging
  • Minimum commitment levels typically exclude small Shopify stores from accessing the platform

Best For

Mid-market and enterprise DTC brands with significant monthly order volume needing SMS at scale Ecommerce brands that want best-in-class SMS list growth alongside automated email programs Retailers where two-way SMS customer communication (Concierge) is a differentiated CX strategy Brands with large existing Attentive subscriber bases wanting AI personalization on those lists

Not Ideal For

Small Shopify stores where Postscript's more accessible pricing is better suitedBrands that primarily need email marketing and want SMS as a minor channel (Klaviyo better)Teams without the budget for an enterprise SMS platform annual commitment

Key Features

SMS list growth (two-tap opt-in, exit-intent popups)AI Journeys for triggered SMS and email automationConcierge two-way conversational SMSCombined email and SMS subscriber profilesA/B testing and segmentationCarrier-grade SMS deliverabilityRevenue attribution dashboard

Who It's For

Mid-market and enterprise DTC brandsE-commerce retailers with high monthly order volumeFashion, beauty, and retail brandsBrands focused on mobile-first customer engagement

Integrations

ShopifyBigCommerceKlaviyoSalesforceYotpo

Platforms

web api

Founders

  • Brian Long
  • Andrew Jones

Products & Tools

Attentive SMS and Email MarketingSMS Marketing / Ecommerce Marketing
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Enterprise ecommerce SMS and email platform with industry-leading list growth tools, AI Journeys, and Concierge two-way SMS.

customFrom Enterprise — contact sales
SMS list growthAI JourneysConcierge SMSEmail + SMS unifiedA/B testing

Sources & Verification

Last reviewed September 2026

Alternatives to Attentive

P

Postscript

SMS marketing platform for Shopify brands

K

Klaviyo

Email and SMS marketing for e-commerce growth

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Tags

SMS MarketingE-commerceText MarketingPersonalisation

Category

SaaS Companies

E-commerce

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Official Website

attentive.com

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