BigCommerce
E-commerceOpen SaaS e-commerce platform for growing brands
About BigCommerce
BigCommerce is an open SaaS e-commerce platform serving thousands of merchants worldwide, offering enterprise-grade features, flexible APIs, and multi-storefront capabilities without transaction fees.
Editorial Assessment
BigCommerce is an enterprise-grade SaaS ecommerce platform founded by Mitchell Harper and Eddie Machaalani in Sydney, Australia, and now headquartered in Austin, Texas. The company went public (NASDAQ: BIGC) in 2020, reflecting its standing as one of the leading cloud ecommerce platforms for mid-market and enterprise retailers. BigCommerce differentiates itself from competitors like Shopify primarily through its open SaaS architecture, which provides significantly more flexibility in customization, multi-channel selling, and headless commerce deployments without requiring the same level of proprietary lock-in. The platform supports multi-storefront management from a single backend, making it attractive for brands operating multiple regional or product-line storefronts. BigCommerce includes robust native features such as product catalog management, promotions and discounts engine, multi-currency and multi-language support, advanced SEO controls, and B2B-specific functionality like customer groups, custom pricing, and quote management. The platform natively integrates with major sales channels including Amazon, eBay, Google Shopping, Facebook, and Instagram, allowing merchants to centralize inventory and order management. BigCommerce's API-first architecture supports headless commerce deployments where the storefront presentation layer is decoupled from the commerce backend, enabling brands to build custom experiences using frameworks like Next.js or Gatsby. Its payment gateway support spans more than 65 providers globally. Enterprise customers benefit from dedicated account management, priority support, and custom pricing. BigCommerce also offers strong B2B features through its B2B Edition, making it a compelling choice for wholesale and manufacturing businesses transitioning to digital commerce.
- Open SaaS architecture with extensive API access and headless commerce support
- Multi-storefront management from a single backend account
- Native B2B features including customer groups, custom pricing, and quote management
- No transaction fees on any plan, even when using third-party payment gateways
- Broad multi-channel selling integrations with Amazon, eBay, Google, Facebook, and Instagram
- More complex setup than simpler ecommerce platforms, requiring technical resources for advanced configurations
- Annual GMV thresholds can push merchants to higher plan tiers unexpectedly
- Fewer native themes and app extensions compared to Shopify's larger ecosystem
- Steeper learning curve for non-technical merchants compared to simpler hosted platforms
Best For
Not Ideal For
Key Features
Who It's For
Integrations
Platforms
Founders
- Mitchell Harper
- Eddie Machaalani
Products & Tools
An enterprise SaaS ecommerce platform offering multi-storefront management, headless commerce capabilities, native multi-channel selling, and advanced catalog and promotions management. Designed for mid-market and enterprise merchants needing scalable and flexible online commerce infrastructure.
A specialized B2B ecommerce solution built on top of the BigCommerce platform, adding wholesale and manufacturing-specific features including customer-specific pricing, company account hierarchies, quote management, purchase order support, and invoice payments.
Sources & Verification
- BigCommerce Official WebsiteOfficial Website
- BigCommerce PricingOfficial Pricing
Last reviewed September 2026
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